Marketing Executive
NMIMS · NMIMS University Office, Mumbai, India ·
- Category
- Marketing
- Experience
- 2+ years
NMIMS · NMIMS University Office, Mumbai, India ·
Job Designation: Marketing Executive
Job Summary:
NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.
Designation
Marketing Executive
Department
Marketing & PR
Location
Mumbai
Reporting to
Director Marketing
Key Responsibilities
Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.
Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.
Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.
Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.
Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.
Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.
Educational Qualifications
Bachelor’s or Master’s degree in Marketing, Communications, or related field.
Professional Experience
Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.
Skills and Competencies
Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).
Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools.
Working knowledge of CRM/marketing automation tools (e.g., Salesforce)
Experience managing affiliate marketing programs and partnerships.
Familiarity with influencer marketing platforms and campaign management.
Basic understanding of SEO and landing page optimization principles.
Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously.
Strong communication skills, both written and verbal.
Ability to manage multiple campaigns/priorities in a fast-paced environment.