Marketing Executive

Company Overview

NetFarmer is a Singapore-based HubSpot Diamond Partner supporting B2B companies across Asia in driving business growth through digital transformation. We combine HubSpot expertise with proprietary technology to deliver integrated CRM, marketing automation, and China market solutions.

Job Summary

We are looking for a Marketing Executive to join our delivery team and support the successful execution of digital marketing initiatives for our clients. This is a client-facing role involving campaign execution, HubSpot implementation, client onboarding, training, and ongoing account support.

The ideal candidate is comfortable working with digital marketing tools, has a good understanding of CRM and marketing processes, and is confident communicating with clients and internal teams.

Key Responsibilities

• Plan, set up and execute inbound marketing campaigns using HubSpot Marketing Hub, including emails, landing pages, workflows, forms and calls-to-action.
• Develop and maintain lead nurturing campaigns and audience segments to support client engagement and marketing objectives.
• Assist clients with content marketing activities, social media scheduling and campaign reporting.
• Track campaign performance and prepare clear, data-driven reports highlighting key results and actionable observations.
• Support new client onboarding by configuring HubSpot portals, including CRM structures, pipelines, user access, permissions and dashboards.
• Conduct individual or group training sessions to help clients understand and confidently use HubSpot.
• Develop and maintain standard operating procedures, user guides and customised training materials based on client requirements and workflows.
• Assist with client data migration activities, including contact/list imports and property mapping, while maintaining data accuracy and integrity.
• Act as the main day-to-day contact for assigned clients, maintaining effective communication and managing expectations.
• Conduct regular client meetings and project check-ins to monitor progress, address requirements and maintain alignment.
• Work closely with internal technical and strategy teams to coordinate the delivery of client solutions.
• Manage multiple client projects concurrently while ensuring deliverables are completed accurately and within agreed timelines.

Required Competencies and Qualifications

• At least 1–3 years of relevant experience in digital marketing, preferably in an agency or B2B environment.
• Practical experience in executing at least two types of digital marketing campaigns, such as email marketing, social media, paid advertising or content marketing.
• Strong written and verbal English communication skills, with the ability to communicate confidently with clients and conduct presentations or training.
• Ability to understand and communicate in Mandarin to engage with Chinese-speaking stakeholders during client discussions and meetings.
• Strong organisational skills with the ability to work independently and manage multiple client projects simultaneously.
• Comfortable working in a client-facing environment and collaborating with different internal teams.

Preferred Competencies and Qualifications

• HubSpot certifications in Marketing Hub, Inbound, CMS or Sales Hub.
• Previous experience working in a digital marketing agency or supporting B2B clients.
• Understanding of CRM concepts, including contact lifecycle stages, deal pipelines and lead scoring.
• Basic knowledge of SEO, Google Analytics and/or Meta Ads.
• Familiarity with tools such as Canva, Notion and Loom for content creation, documentation and client training.
• Experience in preparing training materials, SOPs or user documentation would be an advantage.