Marketing Executive

About Us
Impact Family International School is an international school in Singapore offering programmes from Year 1 through Year 10 (IGCSE), as well as AEIS preparation for students aged 6 to 16. We are a close-knit, fast-moving team, and marketing plays a central role in how families and partners discover us.

About the Role
We are looking for a hands-on Marketing Executive who can take campaigns from idea to execution. You will create ad creatives and videos, run paid campaigns on Google and Meta, keep our website and social channels up to date, and report on what is working. This role suits someone who enjoys variety, moves quickly, and uses AI tools to work faster and smarter. You will report to the Head of Operations and Marketing.

Key Responsibilities

• Design ad creatives, social media posts and marketing collateral using smart tools (Knowledge of AI is a plus)
• Shoot and edit short-form reels and longer-form videos using CapCut or AI video tools
• Use AI tools to speed up content production and iterate quickly on creatives
• Set up, manage and optimise Google Ads and Meta Ads campaigns
• Track and report key performance indicators, and recommend improvements based on results
• Edit and update website content (Wix)
• Plan, create and schedule content for Instagram, Facebook and Rednote (Xiaohongshu)
• Communicate with internal staff, parents, partners and other stakeholders in English and Chinese
• Support school events, admissions campaigns and other marketing initiatives as needed

Requirements

• Diploma or higher in Media, Mass Communications, Digital Marketing or a related field
• Proficiency in graphic design tools such as Canva and Photoshop
• Ability to shoot and edit video quickly using CapCut or AI video tools
• Comfortable using AI tools for content creation and creative iteration
• Hands-on experience setting up and managing Google Ads and Meta Ads campaigns, including pulling and interpreting performance data
• Experience editing and updating website content; Wix experience preferred
• Good written and spoken command of English and Chinese, as the role involves regular communication with Chinese-speaking parents, partners and stakeholders, and producing content for Chinese-language platforms such as Rednote
• Able to work well under pressure and meet tight deadlines

Preferred

• Experience in social media marketing, including managing and scheduling posts on Instagram, Facebook and Rednote (Xiaohongshu)
• Experience in education or a related sector

What We Offer

• A varied role with real ownership over campaigns and content
• The chance to build skills across design, video, paid media and AI-assisted content production
• A supportive, collaborative team environment

Interested candidates are invited to apply with their CV and a portfolio of recent work (design, video or campaign samples).