MARKETING EXECUTIVE (EXCLUDING FOOD & BEVERAGE SERVICES)

Job Responsibilities

• Plan, set up and manage SEM campaigns, primarily Google Ads (Search, Display, Performance Max, and others as needed), based on client objectives and performance targets.
• Conduct keyword research, write ad copy, build audiences and structure accounts independently.
• Monitor campaign performance daily and weekly, manage client budgets and make ongoing adjustments to improve leads, conversions.
• Set up and maintain conversion tracking (Google Tag Manager) and ensure data accuracy.
• Meet and communicate with clients (in person, video call, email and phone) to understand their business goals, marketing needs and concerns.
• Translate client requirements into practical digital marketing campaigns and recommendations.
• Prepare regular campaign reports and explain performance, insights and next steps clearly to non-technical clients.
• Handle client questions and concerns professionally, including when results fall short of expectations.
• Work closely with internal teams (design, web, content, account management) to coordinate execution and meet deadlines.
• Support SEO activities such as keyword research, on-page optimisation, content recommendations and performance tracking where required.
• Keep up to date with digital advertising trends, Google Ads platform changes and industry developments, and apply them to live campaigns.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related field, or equivalent relevant work experience.
• Minimum 2 year(s) of hands-on experience managing Google Ads accounts.
• Able to set up, manage and optimise Google Ads campaigns end to end without supervision.
• Working knowledge of Google Analytics and conversion tracking.
• Able to interpret campaign data and give practical, actionable recommendations.
• Good communication and presentation skills, both written and verbal.
• Comfortable meeting clients and handling their requirements, concerns and expectations.
• Organised, able to handle multiple client accounts and meet deadlines.
• Must be able to work independently: plan your own tasks, make sound decisions, and solve problems without constant guidance.
• Able to work under tight deadlines and manage multiple client accounts and competing priorities at the same time.
• Able to attend calls or respond to urgent client requests during weekends when required (e.g. campaign issues, budget problems, time-sensitive changes).