The Digital Marketing Executive will support the development and execution of organization’s
digital campaigns to drive traffic, engagement, and ticket sales. The role
involves managing digital channels, optimizing web and search performance, and
ensuring cohesive brand representation across all digital touchpoints.
Key Responsibilities:
Plan,
implement, and manage online marketing campaigns (Google Ads, Display,
YouTube, SEO, SEM).
Manage
and update the company website and event micro sites with relevant content.
Oversee
email marketing campaigns and newsletters for various exhibitions.
Track
and report on digital performance metrics and ROI.
Collaborate
with creative agencies and internal teams for content creation and
campaign delivery.
Maintain
CRM and ensure effective audience segmentation and targeting.
Support
marketing automation and retargeted initiatives.
Requirements
Bachelor’s
degree in Marketing, Digital Media, or similar field.
3–5
years of experience in digital marketing within events, exhibitions, or
related industries.
Proficiency
in Google Analytics, Google Ads, Meta Business Suite, and SEO tools.
Strong
understanding of content marketing, lead generation, and email automation.
Detail-oriented
with strong analytical and project management skills.