Marketing & Engagement Manager

MARKETING | NEW YORK, NY

ABOUT THIS ROLE

The Marketing & Engagement Manager supports brand and marketing execution across Dermot’s residential portfolio in New York City and South Florida. This role brings strategy to life at the property level—delivering digital content, managing online reputation, and driving engagement with prospects and current residents through thoughtful campaigns and consistent brand touchpoints. Reporting directly to the VP of Leasing and Marketing, this position collaborates with corporate stakeholders and property teams to ensure every communication and interaction reflects Dermot’s voice, values, and visual identity.

Reports to: VP, Leasing and Marketing

This role is focused on executing brand, marketing, and engagement efforts across the portfolio through content creation, digital execution, campaign rollout, and coordination with internal and external teams.

Corporate + Portfolio Marketing Support

• Support execution of Dermot’s brand strategy across all internal and external marketing materials.
• Execute visual and written brand standards to ensure consistency in voice, tone, and identity across corporate and property-level campaigns.
• Oversee and manage centralized property marketing. Create and maintain standardized marketing templates for flyers, email, signage, and social media content. Support property teams in coordinating photo shoots and property-specific marketing assets, including ad hoc requests for customized collateral across individual sites.
• Assist with marketing performance tracking and reporting across key channels, including Dermot’s social media accounts, online reputation platforms, resident engagement (Ignite), and brand campaigns. Support KPI analysis—including follower growth, post engagement, review response rates, event participation, and email open and click rates—to identify what is working and guide future content strategy and campaign planning.
• Support marketing onboarding for new properties in the portfolio, including coordination with existing or new vendors, website setup, and preparation for go-live.

Digital Marketing, Content Creation + Website Management

• Execute day-to-day social media content creation, including writing captions, developing visuals in Canva or a similar platform, and scheduling posts that reflect Dermot’s brand voice.
• Create and adapt digital content for social media, email, websites, and internal screens, with a focus on storytelling, engagement, and clarity.
• Support website and microsite management, ensuring content is accurate, up to date, and aligned with brand standards.

Reputation Management

• Actively monitor Dermot’s online reputation across platforms, including Google, Yelp, and Apartments.com, and help respond to reviews in a timely, brand-aligned manner.
• Track and follow up with property teams to ensure reviews are addressed consistently, professionally, and in line with corporate messaging.
• Flag reputational issues and coordinate with site teams and senior leadership when escalation or alignment is needed.
• Identify trends and common themes in resident feedback to help inform proactive communications and experience improvements.
• Support the development of messaging and campaigns that reinforce Dermot’s brand values, transparency, and resident-first approach.

Dermot Ignite + Resident Engagement

• Collaborate with the Ignite team to execute marketing strategies that drive participation in building-level events and programs.
• Help manage and execute the Ignite brand across signage, screen content, social posts, and other materials.
• Create content and campaigns that engage residents in ESG-focused initiatives, including sustainability, wellness, and giving back.
• Assist in developing flyers, digital screen content, signage, newsletters, and other on-site touchpoints used to promote events and engage residents.
• Manage and report on resident survey results.

Internal Collaboration + Brand Support

• Work with external marketing consultants to create marketing and brand standards, and support property and regional teams in accessing and applying them consistently and effectively across the portfolio.
• Carry out brand messaging and campaign execution while maintaining a consistent tone across the portfolio.
• Stay current on marketing trends, competitor positioning, and resident expectations to keep Dermot’s approach modern and relevant.
• Provide hands-on support for brand and communications projects as assigned across the portfolio.

ABOUT YOU AND WHAT YOU OFFER

• Bachelor’s degree or higher.
• Three to seven years of marketing experience; prior multifamily or real estate experience is preferred.
• Hands-on experience driving social media campaigns.
• A strong eye for graphic design and relevant design experience.
• Experience managing external agencies and holding vendors accountable to deliverables.
• A highly organized and proactive self-starter who is comfortable managing multiple projects and campaigns simultaneously.

ABOUT OUR CULTURE & TOTAL REWARDS

Our team is the most valuable asset we have. The individual life experiences, knowledge, creativity, skills, self-expression, unique capabilities, cultural influences, and talent that our team members share at Dermot collectively contribute to Dermot’s culture and success.

Our compensation and benefits package includes a competitive salary, commensurate with experience, with bonus potential; comprehensive benefits including medical, dental, and vision coverage; life and long-term disability insurance; an employee assistance program; paid time off; and retirement with match when eligible. The annualized gross base range for this position is $115,000-$135,000 USD per year. Actual compensation within the range will be based on factors unique to each candidate, including years and depth of experience. Dermot also provides a flexible work environment to support its team members.

Dermot strives for an environment where everyone feels welcome and safe. We actively work to offer equitable opportunities for all and look for the right balance of potential, skills, kindness, and curiosity. Dermot does not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, or veteran status. We celebrate authenticity, and we encourage you to apply if you would like to be considered for this role.

BENEFITS & PERKS

• Health that has your back — comprehensive medical, dental, and vision coverage, plus disability and life insurance
• Time to recharge — 17 days of PTO and 11 paid holidays from day one, with even more vacation time the longer you're here
• Welcome, little one — paid parental leave when your family grows
• Your future, funded — 401(k) with a company match of up to 5% when eligible
• Support when you need it — Employee Assistance Program (EAP), plus company-covered therapy sessions (limited benefit)
• Flexible spending, flexible life — FSAs for both health and dependent care
• Sweat, on us — gym reimbursement to keep you moving through Anthem medical
• The long game — a paid sabbatical after 10 years (you've earned it)
• Fur family covered — pet insurance for your four-legged (or scaled, or feathered) friends through ASPCA
• Level up on us — tuition reimbursement up to $2,500 per year for eligible coursework
• Summer Fridays — because summer was made for weekends that start early
• Live where you work — employee housing discount program (eligibility rules apply)
• Bring your people — employee referral program with rewards for great hires
• Do good, feel good — volunteer and charitable-giving opportunities all year long

The pay range for this role is:

$115,000-$135,000 USD per year