Marketing Engagement Lead/Gerente de Produto - Dermatologia e Imunologia
Takeda · BRA - Parque da Cidade ·
- Seniority
- Lead
- Employment
- Full time
- Category
- Marketing
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Job Description
**Proficiency in local language is required**
Role Mission
The Marketing Engagement Lead (product manager) will assume responsibility for the local customer engagement strategy for assigned brand(s), translating the core brand strategy and modular content into a locally actionable engagement plan.
They will design and optimize the customer journey and orchestrate omnichannel engagement, integrating field and non-personal channels to enhance engagement quality and outcomes.
They will be responsible for managing local engagement investments (meetings, congresses, events)—including planning, forecasting, and ROI-based allocation—and providing performance, market, and customer insights to the central organization (MCE) to drive continuous improvement and execution focused on resource reuse.
Key Responsibilities
Conduct local situational analyses and gain insights into customers, the market, and the competition to understand needs, barriers, and journeys, thereby informing engagement decisions and customer experience design across all touchpoints, with a focus on interaction quality;
Take ownership of the Local Engagement Plan by defining target audiences, objectives, strategy, channel sequencing, module selection, budget allocation, training needs, measurement plans, and learning schedules, as well as establishing engagement targets for different channels;
Orchestrate multidisciplinary engagement across Commercial, Medical, and Market Access functions, coordinating the cadence of activities in compliance with Standard Operating Procedures (SOPs) and compliance guidelines, while guiding and training field teams to ensure brand messaging consistency;
Act as the primary local point of contact for the market and key customers, monitoring the competitive landscape, identifying unmet needs, and leading the localization of modular content—ensuring asset reuse, efficient MLR processes, and production via the Takeda Content Factory—while communicating identified needs and opportunities to central teams;
Leverage data, analytics, and AI tools (such as CRM and "next-best-action" engines) to monitor performance, continuously optimize engagement strategies, and manage local investment with a focus on Return on Investment (ROI);
Collaborate with Finance, Procurement, I&A, and MCE functions to ensure the integration of planning and demand data into financial cycles, closing the management loop by translating results into actionable optimizations, structured feedback, and recommendations for the continuous evolution of engagement modules and strategies.
Academic Background
Completed degree in Administration, Life Sciences, Marketing, Economics, or related fields.
Experience and Skills
Experience in pharmaceutical/healthcare marketing, customer engagement, or omnichannel activation;
Demonstrated experience in the local Dermatology/Immunology market, with a strong understanding of the customer landscape, treatment pathways, market dynamics, and engagement needs.
Experience in the local adaptation of global strategies/content and in orchestrating engagement across multidisciplinary teams;
Experience in budget management and operating in compliance with compliance/MLR processes;
Proficiency in data, analytics, and AI (CRM, performance interpretation, decision engines/next-best-action);
Budget management and prioritization of engagement activities based on ROI.
Language
Fluent English;
Excellent verbal and written communication skills, with a strong ability to build scientific relationships.
Base: São Paulo, SP (Brazil).
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