Marketing - Director
TransUnion · TUM - D.F. Del. Miguel Hidalgo ·
- Work mode
- Hybrid
- Employment
- Full time
- Category
- Marketing
- Experience
- 15+ years
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Team Overview
The Marketing team at Buró de Crédito, powered by TransUnion, is responsible for driving business growth, strengthening brand positioning, and delivering integrated marketing strategies that support commercial and consumer objectives. The team leads Business-to-Business (B2B) Marketing, Business-to-Consumer (B2C) Marketing, Brand Marketing, Internal Communications, and External Communications, working closely with Product and Commercial teams to accelerate strategic growth opportunities. This role is a member of the country leadership team and collaborates extensively with Marketing leaders across regional and global organizations.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.Role Overview And Core Responsibilities
- Lead and execute the overall marketing strategy for Buró de Crédito, aligning marketing initiatives with business priorities and long-term growth objectives.
- Develop and scale Account-Based Marketing (ABM) programs that drive engagement, strengthen strategic customer relationships, and support revenue growth.
- Partner with Commercial and Product teams to identify growth opportunities, prioritize target accounts, and improve demand generation effectiveness.
- Lead integrated B2B and B2C marketing initiatives, including brand management, corporate communications, demand generation, and customer acquisition activities.
- Establish and monitor marketing performance frameworks and key performance indicators (KPIs) to measure business impact, brand health, customer engagement, and marketing effectiveness.
- Represent market perspectives and customer needs when collaborating with regional and global stakeholders to support growth strategies and investment priorities.
- Build strong relationships with executive leaders and cross-functional stakeholders to align marketing strategies with organizational goals.
- Oversee marketing budgets, agency partnerships, and resource allocation to maximize return on investment and business outcomes.
- Lead, coach, and develop a multidisciplinary marketing team while supporting collaboration, accountability, and continuous professional growth.
- Monitor market trends, customer behaviors, and competitive developments to identify new opportunities and strengthen market positioning.
Required Knowledge And Experiences
- 15+ years of progressive marketing experience, including leadership roles with accountability for strategy development, execution, and measurable business results.
- Proven expertise in Account-Based Marketing (ABM) and targeted engagement strategies that support growth across strategic accounts and strengthen alignment between Marketing and Sales.
- Experience leading integrated B2B and B2C marketing organizations, including Brand Management, Corporate Communications, Demand Generation, and Customer Engagement.
- Demonstrated success influencing executive stakeholders and building effective partnerships across local, regional, and global organizations.
- Experience operating within complex multinational organizations and driving business results through cross-functional collaboration.
Required Technical Skills
- Expertise in Account-Based Marketing (ABM) strategy design, execution, measurement, and optimization.
- Marketing analytics, KPI development, dashboard reporting, and performance measurement methodologies.
- Demand generation and lead management strategy development.
- Budget planning, marketing resource management, and agency oversight.
- Professional fluency in English and Spanish with strong executive communication and presentation skills.
Desired Skills
Whether you are already proficient or looking to continue developing your expertise, we support growth in the following areas:
- Experience within data, analytics, financial services, credit, risk, or information services industries.
- Executive storytelling and thought leadership development.
- Experience leading digital transformation and marketing innovation initiatives.
- Change management and organizational influence skills within complex business environments.
- Experience supporting regional or global growth initiatives in multinational organizations.
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TransUnion Overview:
At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.
Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.
TransUnion Job Title
Director, Marketing