Marketing Director

Overview

An exciting opportunity exists for a strategic and commercially minded Marketing Director to lead the marketing function for Charles Sturt University - Sydney and Melbourne campuses.

Reporting to the General Manager of Marketing, this role is responsible for shaping and executing integrated marketing strategies that drive brand growth, student recruitment, and revenue outcomes. You will lead a high-performing marketing team, oversee campaign and digital delivery, and partner closely with internal and external stakeholders to ensure activity aligns with Charles Sturt University brand standards, policies, and commercial objectives.

This is a leadership role for someone who thrives in a multi-site, matrix environment and is passionate about delivering measurable impact in the higher education sector.

Key Responsibilities

• Lead the development and execution of marketing strategy and operational plans to support enrolments, growth and revenue targets.
• Manage and mentor the marketing team, ensuring clear priorities, delivery milestones and strong performance outcomes.
• Oversee integrated campaign delivery across digital, media, content and production channels to drive enquiry and conversion.
• Strengthen brand profile and market awareness through targeted, data-led initiatives aligned with Charles Sturt University brand guidelines.
• Drive continuous optimisation of acquisition activity, including digital performance, social content and lead funnel effectiveness.
• Lead the production of marketing collateral and communications, ensuring quality, compliance and brand consistency.
• Build strong stakeholder relationships across Charles Sturt University, Navitas and global marketing teams to enable aligned planning and delivery.
• Identify new market opportunities, promotional avenues and product growth potential through market intelligence and competitor insights.
• Deliver robust reporting and analytics to evaluate ROI, inform decisions and shape future marketing plans.
• Manage budgets, agency relationships, media planning and contractor engagement to maximise impact and efficiency.

About you:

You are a strategic marketing leader with a strong commercial mindset and a passion for education. You combine big-picture thinking with operational excellence and are motivated by delivering measurable growth outcomes.

You are confident leading teams, navigating complex stakeholder environments and influencing at senior levels. With a data-driven approach and strong creative judgement, you know how to translate strategy into high-impact campaigns that resonate with prospective students and stakeholders.

You thrive in fast-moving environments, embrace change, and bring a collaborative, solutions-focused approach to every challenge.

• 5+ years’ experience in a senior marketing position
• Degree in Marketing, Business Management or a related discipline.
• Extensive marketing experience, including senior leadership responsibility and accountability for strategy, campaigns and performance outcomes.
• Proven experience leading and developing a marketing team, with at least 5 years’ people leadership responsibility.
• Strong understanding of paid digital channels, marketing technology systems, AI-enabled marketing practices and the evolving digital landscape.
• Demonstrated experience developing and implementing integrated marketing and branding strategies that deliver measurable growth.
• Strong commercial acumen and ability to balance academic and business priorities.
• Experience working in complex, multi-site or matrix environments.
• Excellent stakeholder engagement, negotiation and communication skills.
• High level analytical capability with the ability to translate data and insights into clear strategic direction.
• Demonstrated resilience in dynamic environments, with the ability to navigate shifting priorities, lead through change, and maintain positive team momentum.
• A proactive, solutions-focused mindset with the ability to guide teams forward with clarity, adaptability and confidence.
• Experience within the higher education or education sector highly regarded.

Desirable

• Experience in international student recruitment and/or global education marketing.
• Familiarity with Salesforce, Marketo, or similar CRM/marketing platforms.
• Experience working across multi-brand or matrixed organisational environments.

If you’re passionate about creating engaging content and building strong online communities, we want to hear from you. Apply now and help shape the digital presence of leading educational institutions across Australia.

What we can offer

• We offer careers across our global operations
• We recognise and reward.
• We understand the importance of showing appreciation.
• We care for you. We offer a range of employee benefits, support to help you be your best, and flexibility, to help us all thrive.
• Fitness Passport access - providing affordable, flexible access to hundreds of gyms, pools and fitness centres to support your health and wellbeing.
• Navitas is where work has meaning. Our impact is far-reaching – we create lasting legacies for students and communities.
• Access to LinkedIn Learning for your development
• 2 days a year volunteer leave for causes you are passionate about

Diversity Equity and Inclusion

• At Navitas we promote and embrace an inclusive and diverse workforce. We believe equality, flexibility, and diversity deliver a rich collaborative environment. We strive to ensure that all our staff – no matter where they are from or who they are – feel safe, supported, and given opportunities to thrive.
• We encourage applications from candidates with disabilities, of all ages and genders, First Nations and Indigenous peoples, and people of diverse community groups.

How to Apply
Applicants are assessed upon receipt, so you are encouraged to apply now. To view other opportunities, please visit navitas.com/careers

All applicants must have full working rights within Australia to be considered. Successful candidates will be required to provide a Working with Children Check and undergo a Police Check.