MARKETING DIRECTOR

Job Summary

We are seeking an experienced Marketing Director to lead and execute integrated marketing strategies, enhance brand positioning, and drive customer acquisition to support overall business growth.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives to drive growth and brand strength
• Plan, launch, and manage digital marketing campaigns across social media, search engines, paid advertising, and other digital channels to maximize reach and engagement
• Lead content marketing, social media strategy, and brand communication initiatives to build brand awareness and customer loyalty
• Analyze marketing data, campaign performance, and customer acquisition metrics to optimize marketing ROI and inform strategic decisions
• Develop detailed marketing plans, budgets, KPIs, and performance reports to track and measure marketing effectiveness
• Conduct market research and competitor analysis to identify new business opportunities and inform marketing strategies
• Oversee creation and execution of marketing materials, campaigns, and promotional activities to support sales and brand objectives
• Collaborate closely with sales and management teams to improve lead generation, customer engagement, and conversion rates
• Manage relationships with external marketing agencies, vendors, and creative partners to ensure quality and timely delivery of marketing initiatives
• Lead, mentor, and develop the marketing team to achieve departmental goals and contribute to business targets
• Apply strong project management and organizational skills to manage multiple priorities in a fast-paced environment
• Utilize commercial awareness and understanding of customer behavior to tailor marketing strategies effectively
• Make independent, sound business decisions to drive marketing success and business growth

Required competencies and certifications

• Minimum 5 years of relevant experience in marketing, digital marketing, brand management or a related field.

• Relevant Bachelor’s or Master’s degree in Marketing, Business Administration, Management, Communications or a related discipline.

• Relevant postgraduate qualification and/or professional certification in marketing or business will be an advantage.

• Proven experience in developing and implementing marketing strategies and integrated campaigns.

• Strong knowledge of digital marketing, social media, content marketing and performance marketing.

• Experience in managing marketing budgets, KPIs and campaign performance.

• Strong leadership, strategic thinking and analytical skills.

• Excellent communication, presentation and interpersonal skills.

• Ability to lead projects, manage stakeholders and work effectively with cross-functional teams.

• Results-driven, proactive and commercially minded.

• Proficient in English, both written and spoken.

Preferred competencies and qualifications

• Previous experience in a managerial or leadership role
• Experience in professional services, corporate services, immigration, financial services, or other B2B/B2C service industries