Marketing Data Scientist
Hostelworld Group · Porto, Portugal ·
- Category
- Data science
The Marketing Data Scientist will build marketing mix models, design incrementality tests, and develop bidding algorithms for Google Ads to optimize budget allocation. They will also improve attribution frameworks and productionize data-driven insights to support marketing performance.
- Build and maintain marketing mix models
- Design run and analyze incrementality tests
- Develop bidding algorithms for Google Ads campaigns
- Improve multi touch attribution framework
- Monitor campaign performance and iterate bidding logic
- Optimize budget allocation across channels and markets
- Productionize analyses into reusable tools and reports
- Provide data-driven marketing recommendations
- Run A B tests to assess marketing impact
Perks/Benefits:
- Enhanced annual leave
- Growth and development support
- Hybrid work
- Paid family leave
- Paid volunteering days
- Wellbeing days
- Working from abroad policy