The Marketing Data Analyst is responsible for gathering, analyzing, and interpreting customer data to generate actionable insights to ensuring the successful execution of our digital journey strategies for BASE. You are an experienced Marketing Data Analyst with a strong grasp of how digital journeys influence the customer experience and basic data collection knowledge.
Your Responsibilities as a Marketing Data Analyst:
- Collaborating with the e-commerce manager, campaign managers and digital product managers you ensure they can make data-driven decisions that enhance the digital journey. You translate their business objectives into measurable digital and campaigning KPIs, both for specific projects and ongoing activities, with a clear focus on optimizing the end to end customer journey.
- You analyze customer data to map our digital journeys, identifying key touchpoints and user behaviors. You collect, analyze, and visualize data within a digital omnichannel context. Based on your analysis you can make clear recommendations to improve our ecommerce and digital first strategy
- You aggregate and analyze digital campaign data to fuel the digital campaign experts with insights to take the right actions on campaigning and media.
- Make data transparent for stakeholders to support strategic decisions.
- You create and automate digital reporting, ensuring the quality and relevance of data and reports. Your focus is on continuously improving the methodology, dashboards, and data insights. You aggregate and organize data from various sources (Adobe Analytics, Contentsquare, search, advertising, Qlik, CRM, Looker Studio, …etc.).
- As a Digital Data Analyst, you train, support, and advise your business stakeholders on building digital analytics reports, formulating business requirements, and interpreting data related to digital journeys.
- You work closely with various internal teams to provide a coherent view of the digital end-to-end customer experience. You monitor data proactively and identify pain points in the journey. You propose improvements, allowing stakeholders to analyze digital customer behavior across all touchpoints.
Our Ideal Marketing Data Analyst:
- You have a minimum of 5 years of experience in digital marketing data analysis
- You have strong analytical skills and think critically. You solve problems effectively, especially in mapping and improving digital experiences.
- You have experience using analytical tools (preferably Adobe Analytics, Qlik and Contentsquare).
- You are a true team player who can collaborate effectively with colleagues from various teams, both from a business and a more analytical background.
- You can demonstrate strong communication and presentation skills. You enjoy making data understandable for the business and are happy to mentor less experienced colleagues.
- You are willing to further develop skills in a team-oriented, rapidly changing environment. You are also able to navigate complex situations with ease.
- You are fluent in English, Dutch or French as your mother tongue is an asset.
Our offer to you
At Telenet group, you get more than just an attractive gross salary. We strongly believe in results and ownership: we expect commitment and impact, and we’ll give you the trust and freedom you need to make a difference. What you achieve truly matters.
In addition to a thirteenth-month salary and holiday pay, you can count on an extensive package of extra benefits that supports you in your daily life as well as at work.
An overview of our benefits:
- Mobility budget: compose your own mobility plan, you can opt for a company car or alternative mobility solutions
- Meal vouchers and eco vouchers
- Telework allowance or net expense allowance
- Mobile phone, mobile subscription and laptop
- Employee discount on your home internet, digital TV, and mobile subscriptions
- Collective bonus and individual bonus (aligned with your performance)
- A comprehensive flexible benefits plan with a wide range of options: from financial benefits and additional time off to a bicycle lease, supplemental ambulatory insurance for you and your family, and IT or office equipment
- Hospitalization insurance (including an ambulatory plan) and group insurance
- 20 days of paid leave and 12 compensatory days off
The company of passionate colleagues. At BASE, we support each other! You’ll feel the strong team spirit not only during brainstorms and meetings but also on our padel court or in our coffee bar.
We value your ongoing development, investing in growth via our internal learning platform, coaching, and on-the-job training. You will have opportunities to keep learning and further strengthen yourself in your role.
We also prefer working closely together. We believe strong teams form by frequent interactions and quick transitions. To facilitate a smooth onboarding and rapid integration for new employees, we expect you to be present in the office at least three days a week during the first six months. On other days, you can work remotely from home.
What happens after you apply?
Do you see a match with our position? Then we look forward to receiving your application. We always get back to you. When there’s a match, we will reach out to you to get acquainted and explain the next steps in our selection process.