Marketing Data Analyst (EdTech Unit)
Applyft · Europe ·
- Work mode
- Remote
- Category
- Data analytics
- Company size
- 51-200
Applyft · Europe ·
Analyze marketing performance for an AI-powered edtech app, using SQL and BI tools to optimize user acquisition, LTV, and ROI across channels like Meta and Google.
We’re Applyft — an IT product company which creates value-driven mobile and web apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of 8 apps in Family Safety, Parental Control and AI.
In 2025, we launched a new direction — Finestro, an AI-powered educational app that helps people master AI, improve their financial well-being, and unlock new growth opportunities.
Now we are looking for a Middle/Senior Marketing Data Analyst to support analytics across user acquisition and marketing performance.
About you:
Strong SQL skills (BigQuery or similar).
Solid understanding of marketing metrics: CAC, LTV, ROI/ROMI, payback.
Experience working with large-scale datasets (transaction-level, event-level).
Strong analytical thinking and ability to translate data into business insights.
Experience with BI tools (Tableau/Looker Studio).
Ability to work with attribution data and marketing sources (Meta, Google Ads, etc.).
What you’ll do:
Analyze marketing performance across different channels (Meta, Google, etc.).
Work with core datasets (spend, revenue, LTV, attribution).
Transform marketing data into clear, actionable decisions for scaling.
Analyze traffic quality, channel performance, and unit economics.
Identify growth opportunities and initiate data-driven improvements.
Work with LTV forecasts, payback periods, and scaling scenarios.
Nice to have:
Experience with subscription-based products.
Experience with payment data (Stripe, PayPal, refunds, chargebacks).
Python skills.
Familiarity with ML models and data science.
Experience with Amplitude, AppsFlyer.
We Offer:
Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world
Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow
Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens
Knowledge sharing: We are glad to share our knowledge and experience in our internal events
English Lessons: We provide corporate English lessons to support your professional and personal growth.
Professional Development: Annual learning budget for courses, training, certifications, and conferences.
Public Holidays: You receive days off according to the official public holidays of your country of residence.
Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.
Hiring process:
Recruitment Screen 👉Tech interview 👉 Test Task 👉 Final Interview 👉 Job Offer
Turn your expertise into real impact — be part of our team!