Our client is a famous rewards marketplace that offers users encouragement for signing up for various products and services. They specialize in creating mutual value for advertisers through innovative advertising solutions.
The B2C lifecycle specialist will be responsible for developing, executing, and optimizing omnichannel lifecycle marketing campaigns across email, SMS, RCS, push notifications, and in-app messaging. The ideal candidate will have experience in CRM, mobile marketing, customer segmentation, and personalization, with a strong emphasis on data-driven decision-making, campaign performance analysis using Looker, and marketing automation.
Requirements:
- 4+ years of experience in mobile app marketing, CRM, lifecycle marketing, and omnichannel strategies with hands-on campaign execution.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
- Strong experience with Braze including Canvas builds, segmentation, campaign QA, and deployment.
- Hands-on experience with dynamic content personalization using Liquid.
- Ability to design, implement, and analyze A/B tests to optimize engagement strategies.
- Experience with mobile marketing channels, including push notifications, SMS, and in-app messaging.
- Experience with Looker or other business intelligence tools for tracking and analyzing customer data and campaign performance.
- Basic knowledge of front-end development (HTML, CSS, JavaScript) for email and in-app messaging customization.
- Proven experience in improving customer experience and analyzing performance data.
- Excellent organizational skills, attention to detail, and communication skills.
- Excellent written and spoken English skills.
Nice to have:
- Experience with data visualization and reporting tools besides Looker, such as Tableau or Power BI.
- Experience with transitioning between marketing automation platforms and setting up new communication channels.
- Proficiency in SQL for extracting and analyzing customer data.
- Familiarity with CDPs and data integrations.
- Braze certified.
- Martech stack integration experience.
Responsibilities:
- Own the full lifecycle of CRM campaigns — from ideation to execution and optimization across email, push notifications, SMS, and in-app messaging.
- Set up and manage automated campaigns using CRM tools like Braze and Iterable to boost engagement at different customer stages.
- Ensure a smooth and consistent customer experience across all communication channels.
- Design and optimize end-to-end lifecycle journeys including onboarding, activation, retention, reactivation, and monetization.
- Develop dynamic and personalized messaging using conditional logic and customer data.
- Coordinate with the CRM team to align mobile marketing strategies with overall customer lifecycle plans.
- Use Looker to track customer data and campaign performance, focusing on app installs, engagement, and retention.
- Build dashboards and reports to monitor key metrics such as open rate, CTR, conversion rate, retention, and revenue impact.
- Analyze user behavior and cohort performance to refine targeting strategies and improve lifecycle KPIs (retention, LTV, conversion).
- Build and maintain a roadmap of lifecycle improvements and campaign experiments based on data insights and business priorities.
- Develop targeted customer segments based on behavior, lifecycle stage, and mobile interactions.
- Design personalized marketing journeys to boost engagement and customer retention.
- Execute A/B and multivariate tests across messaging, timing, frequency, and journey logic to continuously improve engagement and conversion.
- Use Liquid scripting for dynamic content personalization in emails and push notifications.
- Identify ways to automate CRM workflows and improve efficiency.
- Translate data into actionable insights and clear recommendations for stakeholders.
- Document test results, learnings, and best practices to continuously improve lifecycle marketing performance.
We offer:
- Remote work in an international company in the USA.
- Flexible paid time off (PTO).
- Competitive salary in the USD.
- Flexible working hours to help you manage your work/life balance.
- Support for on-site and remote.
- Career and professional growth.
- Warm and friendly attitude to every specialist.