Marketing Coordinator

Since 1995, National Products Inc., the creator of RAM® Mounts, has been the leader in premium mounting solutions for high-vibration environments. Our products are trusted by the most demanding industries—from powersports and automotive enthusiasts to law enforcement, fleet managers, and off-road adventurers. We design and manufacture rugged, versatile mounts for phones, tablets, GPS units, cameras, radios, and more—keeping critical gear secure in any environment. Proudly Made in the USA, our products come with a lifetime warranty, delivering unmatched reliability and performance.

Job Summary

The Marketing Coordinator will be a strategic member of the RAM Mounts marketing team who will support various department activities. The person to fill this role is responsible for assisting members of the marketing department by developing and implementing marketing collateral, content and campaigns specific to RAM Mounts. Further duties include partner eCommerce website support, analytics reporting, copywriting, social media management, content creation and influencer acquisition. The Marketing Coordinator also leads the execution of strategies to maximize RAM Mounts ability to generate leads, leverage products and brand equity with customers at international and domestic tradeshows by way of various media outlets. The position provides superior experiences by helping to manage the tradeshow process including staffing, shipping and logistics as well as organizing booth promotions, news media content and social media communications. The individual filling this role works closely with associates and vendors and must be able to develop and maintain strong working relationships. In addition, the coordinator serves as the primary content editor and gatekeeper for all of RAM Mounts social media properties. This role reports to the B2B Marketing Manager.

What You'll Do

• Develop content for marketing/sales collateral, social media, custom direct mail campaigns, flyers, newsletters, and advertisements
• Contribute press releases and build media/PR relationships
• Distill complex concepts into simple, memorable terms, and can create compelling sales messages around these concepts.
• Support office with marketing project requests and best practices recommendations (as applicable)
• Develop, update, and maintain content on the Marketing section of the internal sales literature folder; case studies, sell sheets, use cases and presentation/pitch decks.
• Manage internal marketing assets such as images, logos, design files, etc.
• Track and assist in event marketing outreach for RAM Mounts events
• Provide recurring and on-demand reports for the marketing department showing industry trends, results for campaigns and provide recommendations based on findings
• Define differentiated positioning/messaging based upon competitive analysis and consumer insights, and socialize through the organization effectively and efficiently
• Assist in creating compelling sales presentations, on-boarding materials, internal training documents, and training presentations
• Represent and evangelize RAM Mounts at occasional customer events, tradeshows, and meetings
• Develop and execute marketing research and prioritize it into digestible insights that can be utilized cross-departmentally