Marketing Coordinator at Westerner Park – Red Deer | Jobyssey

Ignite Your Potential at Westerner Park
Join Westerner Park, where exciting opportunities, meaningful experiences, and personal growth come together. As a community-focused organization, we take pride in creating memorable moments for our guests, clients, and community through the events we host and the experiences we deliver.

Position Overview:
Westerner Park is seeking a Marketing Coordinator to join our Marketing and communications team. The Marketing Coordinator is responsible for creating engaging visual content, coordinating campaigns, and supporting the execution of Westerner Park’s marketing strategy. This role combines graphic design and digital media expertise with marketing coordination skills, including managing web and social media platforms, updating website content, supporting sponsorship fulfillment, and assisting with campaign planning and reporting.
We’re looking for someone who is organized, collaborative, and proactive, with a passion for creative digital storytelling and brand building. In this position, you’ll develop skills in content creation, digital platforms, campaign coordination, and analytics while gaining front-row access to some of Central Alberta’s leading events—making this role as dynamic and rewarding as it is unforgettable.

Key Responsibilities
The Marketing Coordinator will be responsible for the following:
Content Creation & Design

Design and produce content and graphics for web, email, social media, print, and on-site signage, ensuring alignment with brand guidelines and event messaging.
Manage and schedule digital signage around the park, ensuring timely, accurate, and visually engaging event and sponsor messaging.
Collaborate with internal departments and event teams to develop marketing materials and visual assets.
Help manage digital asset files, photo/video libraries, and version control for shared resources.

Web & Digital Platforms

Update and maintain website pages using content management systems (e.g., WordPress), applying user-friendly layout practices and basic HTML/CSS when needed.
Conduct content audits and keyword research to support SEO best practices and improve website discoverability.
Build and support email marketing campaigns using tools like Mailchimp or Constant Contact, including list segmentation and performance tracking.
Assist with paid digital campaigns (e.g., Google Ads, Meta) by preparing creative assets and supporting campaign uploads and analytics.

Social Media & Engagement

Assist with planning, writing, scheduling, and publishing content across social media platforms.
Monitor engagement, track performance, and flag opportunities for improvement.

Advertising & Promotions

Book, coordinate, and execute advertising campaigns across radio, newspaper, magazines, outdoor, and other community media outlets.
Support sponsorship fulfillment by ensuring sponsor visibility through both digital and advertising channels.

Strategy & Reporting

Contribute creative ideas and insights to the overall marketing strategy, helping shape campaigns that strengthen Westerner Park’s brand and community impact.
Track performance metrics (web traffic, social engagement, email opens, signage impressions, campaign results) and contribute to monthly reporting dashboards.
Participate in brainstorming sessions and stay informed on emerging trends in marketing, design, and media consumption.

Why Join Westerner Park?
Join the Westerner Park team and be part of a dynamic, community-focused organization where every event creates memorable experiences for our guests, clients, and community. As a Part-time team member, you will have the opportunity to work in an exciting event environment, gain valuable hospitality experience, and be part of a team that takes pride in delivering exceptional service.

At Westerner Park, you can expect:

Competitive compensation.
The opportunity to contribute to a non-profit agricultural society and exposition association that plays an important role in the community.
A fun, fast-paced work environment where no two days are the same and you can experience the excitement of Westerner Park events firsthand.
The opportunity to build new skills, gain valuable hospitality and event experience, and work alongside a supportive team.
A welcoming and inclusive workplace where teamwork, collaboration, and creating memorable experiences are at the heart of what we do.

Here is What You Bring
The ideal candidate will have:

Post-secondary education in Marketing, Digital Media, Graphic Design, Communications, or a related field.
1-2 years of relevant experience in marketing, communications, or digital media (including internships, volunteer roles, or academic projects).
A portfolio of relevant design and digital work (e.g., school projects, personal work, internships).
Familiarity with design tools such as Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and, or Canva.
Experience working with website CMSs like WordPress; basic HTML/CSS skills are an asset.
Knowledge of social media platforms and scheduling tools (e.g., Hootsuite, Later).
Experience with email marketing platforms and analytics tools (e.g., Constant Contact, Google Analytics) is an asset.
Strong written and verbal communication skills in English.
Ability to manage multiple priorities with a high level of organization and attention to detail.
Availability to work occasional evenings and weekends during events or content capture opportunities.
The ability to work independently, take initiative, and effectively solve problems.
Passionate about community and creating valuable experiences for Central Alberta

Position Details

Employment Type: Temporary, Full-Time (approximately 14 months)
Department: Marketing & Communications Department
Compensation: $45,988.80 TO $56,201.60
Affiliation: Member of the Westerner Employees Association

Create Memorable Experiences with Westerner Park
Explore working at Westerner Park, where our culture, hospitality, and atmosphere create an exciting and rewarding place to be. Join our team and help create memorable moments for our guests, clients, and community.

Apply today and start your Westerner Park journey!

Thank you for your interest in Westerner Park. We look forward to reviewing your application.

Westerner Park welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodation is available upon request in relation to the materials or processes to be used.

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