Marketing Communications Manager, AI Driven Growth at Gummi World LLC – TX | Jobyssey

Job Summary

Intiva Health is seeking an experienced, AI-forward Marketing and Communications Manager to join our team in a fully remote capacity. This role is built for a candidate who is fluent in using artificial intelligence (Claude Chat/Cowork/Code/MCP) to move faster, personalize at scale, and turn data into decisions — someone who has helped grow a business from the ground up and can build marketing programs that evolve alongside a high-growth, virtual-first organization.

Reporting directly to the Chief Marketing Officer (CMO), this person will own user acquisition, brand visibility, and revenue growth using an AI-augmented marketing stack — spanning SEO/SEM, website performance, lifecycle and email marketing, content, and social media. Success in this role means using AI tools not as a novelty but as a daily operating advantage: faster content production, sharper targeting, smarter reporting, and better decisions.

AI at the Core of This Role

Use generative AI tools (e.g., Claude, Jasper, and/or similar) to accelerate content creation across blog, email, social, and website designs — while maintaining brand voice and AP style standards

Apply AI-powered SEO/SEM platforms to identify keyword opportunities, forecast ranking impact, and automate technical site audits. You will be working closely with our Chief AI Officer on programmatic SEO and more

Leverage AI-driven analytics and predictive tools to surface trends in campaign performance, customer behavior, and revenue attribution before they're visible in standard dashboards

Deploy AI-based personalization and segmentation in email and lifecycle marketing to improve open rates, engagement, and retention

Evaluate and pilot emerging AI marketing tools (chatbots, AI design assistants, marketing automation copilots) and recommend which are worth adopting

Build lightweight prompts, routines, skills, templates, and workflows so AI tools are used consistently and effectively across the marketing function

Responsibilities & Duties

Growth, SEO & Performance

Develop and execute SEO/SEM strategies, using AI-assisted research and automation to increase search visibility and organic traffic

Set, track, and report against measurable monthly marketing and revenue growth targets

Monitor daily performance metrics and use AI-generated insights to adjust strategy in near real time

Conduct AI-assisted website audits, identify technical issues, and implement or coordinate fixes

Content, Email & Social

Produce compelling, AI-accelerated content for the website, email campaigns, blog, and social channels, always with a human editorial pass for accuracy, tone, and compliance

Build and execute a comprehensive social media content strategy, using AI and creative tools to assist in content creation, content scheduling and distribution where appropriate

Set up, manage, and continuously optimize email marketing campaigns to support lead generation and retention

Coordinate internal and external contributors for blog posts, newsletters, and social content

Campaigns, Reporting & Cross-Functional Support

Design and execute integrated marketing campaigns for Intiva Health's SaaS platform

Prepare marketing performance reports using AI-assisted data summarization, translating raw analytics into clear, actionable recommendations

Support sales with market data, competitive insights, forecasts, and new product information

Research competitors' products, pricing, and advertising strategies, using AI tools to speed up market scans

Monitor marketing budgets against plan and forecast

Take ownership of new initiatives as priorities evolve in a fast-moving, remote-first environment

Qualifications & Skills

Comfortable using AI tools daily as part of a marketing workflow — not just aware of them, but able to build repeatable processes around them

Demonstrated experience in scale-up, startup, or high-growth environments, with accountability for monthly growth and revenue goals

Strong understanding of search engine algorithms, ranking methodology, and SEO/SEM tools (Google Analytics, SEMrush, or similar)

Proficiency in keyword research, data analysis, and performance reporting

Familiarity with WordPress or comparable content management systems

Hands-on experience with major social media platforms and paid digital campaigns

Proven email marketing campaign development and execution experience

Excellent written and verbal communication skills; AP style writing required, copywriting experience preferred

Strong self-management and communication skills suited to a remote, distributed team environment

Ability to collaborate cross-functionally and maintain a strong customer-service orientation, both internally and externally

Preferred Qualifications

Direct experience using generative AI platforms for content, research, or campaign development

Experience with AI-enabled marketing automation or personalization platforms

Proficiency with Google Workspace, Google Ads, Google Analytics, HubSpot, Capterra, Microsoft Office, WordPress, social advertising platforms, and Adobe Creative Suite

3+ years of digital marketing experience, ideally in a technology or healthcare-technology environment

A personable, collaborative style with the confidence to represent the brand internally and externally, even without in-person interaction

Work Environment

This is a fully remote, work-from-home position; candidates must have a reliable internet connection and a dedicated home workspace

Core collaboration hours align with U.S. business hours; occasional flexibility may be required to support cross-functional teams or launches

Standard remote equipment (laptop, monitor, headset) provided in accordance with Intiva Health's remote work policy

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