Marketing Communications Asst. Mgr - PR & Social Media

JOB SUMMARY

Responsible for developing communications content and input from various channels, to include by not-limited to: website, email marketing, social channels, and advertising. Develops on-property brochures, mobile app specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile applications. Hosts, coordinates, and supports on-site media visits, and on-site photo shoots. Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, and services.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; 4 years experience in the communications, ecommerce, sales and marketing or related professional area.

OR

• 2-year degree from an accredited university in Business Administration, Marketing, Communications, or related major; 2 years experience in the communications, ecommerce, sales and marketing or professional area.

CORE WORK ACTIVITIES

Achieving Communications Goals

• Develops annual Communications plan in tandem with Director, Sales & Marketing which is to serve as an integral part of the hotel’s marketing plan.

• Acts as a local area knowledge expert for the hotel and the destination.

• Provides on-property support to Field Marketing, Field Ecommerce and Market Director of Public Relations in coordination with Director of Sales and Marketing (DOSM), and other management staff.

• Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, services. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.

• Reviews content to ensure that all hotel promotions are in keeping with the brand image and reflect the highest level of professionalism in content and presentation.

• Responds to daily newsroom enquiries, and daily local media enquiries.

Leading Communications Teams

• Makes decisions, including employees/team and commits to a course of action with available information.

• Addresses conflict in a timely manner.

• Directs and assists the General Manager with all Crisis Communications as it pertains to the media and external/internal guests during any hotel emergency or safety situation.

• Acts as an advisory to management by tracking public attitudes and making General Manager aware of the possible consequences of prospective decisions.

Building Successful Relationships

• Balances the interest of one’s own group with the interests of the organization.

• Uses team member diversity to its fullest extent to achieve business success.

• Encourages others to share their points of view even if different from his/her own.

• Shares relevant information to help others understand and support business objectives.

• Uses technology effectively to communicate and influence throughout the organization.

• Demonstrates business ethics and personal integrity, i.e., is widely trusted; is seen as a direct, truthful individual.

• Communicates with Corporate Team and Field/Marketing leaders in the region on a regular basis, keep them abreast of news and mutually-beneficial opportunities.

• Maintains professional relationships with local media and gains cooperation and respect to earn a reputation as a source of reliable, newsworthy information.

Conducting Communication Activities that Achieve Department Goals

• Analyzes monthly reports and data pertaining to hotels digital performance.

• Develops communication content and input for various channels to include, but not limited to: website, email marketing, social channels, advertising.

• Manages property website content and quality.

• Coordinates with Field eCommerce manager and guide on the hotels priorities for paid search and Search Engine Optimization (SEO).

• Develops on-property brochures, mobile app specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile applications.

• Hosts, coordinates, and supports on-site media visits, and on-site photo shoots.

• Seeks out others for information, support, guidance and assistance.

• Establishes and builds agreement among team/department members for resource requirements, timeliness and measures of success.

• Develops and uses systems to organize and keep track of target media list, quarterly focus goals and clip successes.

• Controls property website content and quality.

• Maximizes opportunities for publicity in local media through careful research of media requirements.

• Guides departments on proper use of corporate identity on printed, promotional and display materials.

• Maintains contact with the regional office; files monthly reports.

• Informs team of planned events and developments that could be of Communications value.

• Produces and distributes a minimum of one local media release per month.

• Reviews content to ensure that media kits and other Public Relations related material originating from hotel is appropriate, error-free and complements the brand, thereby enhancing Mystique.

• Manages an effective traditional and social local media data base.

• Seeks approval for, and upload image files onto Digital Assets (for e.g., photos, slides, and digital) of the hotel and personnel.

Conducting Human Resources Activities

• Seeks approval for, and upload image files onto Digital Assets (for e.g., photos, slides, and digital) of the hotel and personnel.

• Supports interviewing tools to ensure hiring decisions are based on the candidate’s job-related talent, skills and competencies.

• Hires the best people available from inside and outside the brand.

• Hires for talent, diversity and balance of skills.

• Gives timely and specific performance feedback to employees; holds bi-annual reviews.

• Discusses problems immediately with others before they are forgotten or get out of control.

Additional Responsibilities

• Discusses problems immediately with others before they are forgotten or get out of control.

• Acts independently to improve and increase skills and knowledge.

• Supports the hotel’s business objectives by designing and executing relevant press trips and individual visits.

• Evaluates the success of communications efforts on a regular basis using the guidelines that were agreed-upon from the start.

• Demonstrates an awareness of personal strengths and areas for professional improvement.

• Shares learning’s, innovations, and best practices with others.

• Demonstrates a willingness to learn from others.

• Uses current best methodologies to manage smaller scale projects.