Overview
The Marketing Campaign Manager owns HR Acuity's marketing funnel end-to-end, moving prospects from initial awareness of employee relations and HR Acuity through to qualified leads handed off to sales. This is a build-and-execute role focused on email, account-based marketing, and the channels that tie them into one cohesive story.
The role centers on meaningful database touchpoints, a refined and accelerated ABM approach, and an omnichannel strategy that connects email, ABM, events, and webinars. Success is measured by pipeline growth and the quality of leads passed to sales, not campaign volume alone.
What this role is:
- An owner of the end-to-end marketing funnel, from awareness through qualified leads passed to sales.
- A hands-on builder of email nurture campaigns, with campaign management and email marketing as the core of the day to day.
- Someone who has run ABM through a formal, owned process using relevant ABM tools, not ad hoc account targeting.
- A cross-functional hub working with product marketing, content, events, and sales to tell one cohesive story across channels.
- Someone comfortable writing and editing marketing content independently, including nurture emails.
- A fit for someone who has done this work inside a B2B SaaS company and can operate in a fast-paced, hypergrowth environment.
What this role isn't:
- Not a broad, generalist marketing Email and campaign management have to be the center of gravity, not a side responsibility.
- Not a marketing operations or systems administration role focused only on configuring tools.
- Not a coordinator-level role focused only on task execution.
- Not an execution-only ABM You own the strategy, the process and the tools, not just individual plays someone else designed.
At HR Acuity®, we empower our team to #BeBold—embracing innovation and new challenges. With the right tools, we help you #WorkSmarter, fostering collaboration so we can all be #BetterTogether. If you're excited about being part our growth story, we’d love to chat!
About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated. Our data-driven approach to managing workplace issues helps our clients and partners build trusted, inclusive cultures where employees feel safe.
This is an #All-in Zone. We are a fast-growing, innovative company where being #All-in is the norm. From our female founder CEO to every team member, we embrace a fully engaged mindset. We bring our best every day, fueled by passion for our mission and culture—and we expect the same from everyone who joins us.
At the same time, we are deeply committed to fostering an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic selves and thrive. If this sounds like you, keep reading.
Click here to learn more about our values and benefits
The Opportunity
Day in the life as the Marketing Campaign Manager
Campaign Strategy and Execution:
- Own the end-to-end development and execution of integrated marketing campaigns.
- Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs.
- Translate product positioning and messaging into compelling campaign narratives.
Email Marketing Leadership:
Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates.
Develop segmentation strategies and optimize email performance through A/B testing and analytics.
Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR).
Performance Management and Optimization:
Analyze campaign performance and provide actionable insights to improve pipeline generation and influence.
Regularly audit lead scoring and content effectiveness.
Partner with RevOps to refine attribution and reporting processes.
- Cross-Functional Collaboration:
- Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment.
- Marketing Technology and Operations:
Stay current with marketing tech trends and apply innovations to improve campaign performance.
Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong.
Contribute to process documentation and improvements.
You’ll thrive this role if….
Are comfortable working independently and managing multiple priorities.
Enjoy solving complex problems and making data-informed decisions.
Can pivot quickly and adapt to a fast-paced, evolving environment.
Are proactive in identifying opportunities and driving initiatives forward.
Qualifications
Experience you bring:
Professional Experience:
- Min 8 years of marketing experience, with ~ 4 years focused on campaign management and email marketing.
- Proven experience leveraging ABM technology (e.g., 6Sense, Common Room or similar) to run account-based campaigns.
Industry Knowledge:
- Experience in B2B SaaS required. HR Tech preferred.
Marketing Expertise:
- Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc.
- Excellent writing experience, with the ability to create concise value-based messaging that drives action tailored to specific audiences.
Project Management:
- Demonstrated ability to plan, prioritize, and thrive in a fast-paced, deadline-driven environment.
- Proactive management of workloads, ambiguity, and multiple projects simultaneously.
Collaboration Skills:
- Proven ability to collaborate effectively with cross-functional teams.
- Clear communication and openness to feedback.
Analytical Skills:
- Ability to make data-driven decisions, citing evidence from marketing trends, KPIs and stakeholder feedback.
- Understanding of conversion rate optimization best practices.
Technology Proficiency:
- Proficiency with analytics tools such as Google Analytics, HubSpot and Salesforce.
- Experience with 6Sense, Gong, Outreach, WordPress, Asana or similar tools.
Educational Background:
- Bachelor's degree in business, marketing or a related communications field or relevant work experience.
Perks and Benefits
Compensation: The pay range for this position is expected to be between $115,000 and $140,000/year; however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.
Benefits:
- Stay healthy and happy with our comprehensive medical, dental and vision plans.
- You can also choose from FSA or HSA options to suit your needs.
- Save for your future with our 401K plan that matches your contributions.
- Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
- Own a piece of the company with our #Allin Shares Program.
Perks:
- Take a break from work with our unlimited PTO policy to refresh and recharge.
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
- Own a piece of the company with our #Allin Shares Program.
- Earn extra cash by referring qualified candidates to join our team.
- Access professional and personal support through our employee assistance program.
- Work from anywhere with our remote work environment that fosters collaboration and creativity. *
- Join a fun and energetic team that values your suggestions and new ideas.
- Receive a competitive salary and meaningful opportunities for growth.
Learning and Development
- Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
- Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
- Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
- Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.
* Based upon business needs