Marketing Automation Specialist

We’re looking for a Marketing Automation Specialist to join us at Telia.

This is a full-time, fixed-term maternity cover position, expected to run until December 31, 2027. The role can be based in Göteborg or Solna.

I’m Malin Ahlqvist, Head of Customer Base Management, and I’m looking for someone ready to grow with us. We are a strategic, data-driven team focused on maximizing customer value. By turning insights into actions, we strengthen loyalty, grow customer value, and help shape the future of Telia’s customer relationships.

What You'll Do:

In this role, you will create and optimize automated customer journeys, primarily supporting our B2C broadband business, while using customer data and insights to improve customer engagement and performance.

• Develop customer segments and target groups for personalized communications.

• Create automated customer journeys and execute digital one-to-one communication activities across multiple channels.

• Optimize campaigns by analysing customer behaviour, conversion rates, click rates and other performance metrics.

What Will Help You Thrive in This Role:

You are analytical, structured, proactive and performance-driven. You enjoy working with data, technology and customer behaviour, and can translate insights into actions that create measurable value.

• Proven experience in marketing automation and building automated customer journeys.

• Strong knowledge of marketing automation platforms, preferably Salesforce Marketing Cloud. Experience with CDPs, SQL and data modelling is considered an advantage.

• Ability to analyse performance data, optimize target groups and deliver measurable business outcomes.

• Fluency in English. Swedish is an advantage but not a requirement.

Join us to shape smarter living for people, businesses, and the planet

At Telia, we’re a team of 15,000 colleagues across the Nordics and Baltics, passionate about technology and connectivity. As a Leading Telecommunications Operator and Climate Leader, we drive change with large-scale, impactful projects while building a sustainable, inclusive world.

Here, you can grow your skills, lead meaningful projects, and thrive in a supportive, diverse environment. Whether you’re taking your first step or your next, Telia is a place to grow, belong, and make a real impact.

What we offer

When you join us, you'll receive a comprehensive benefits package tailored to your local market, opportunities for hybrid work, and more. Depending on eligibility and performance, you'll have the opportunity to participate in Telia's annual bonus program, which is linked to both individual contribution and company results.

Ready to make better happen?

We look forward to receiving your application by September 14, 2026. Please note that we might close the position earlier if we find the right candidate, so don't wait too long to apply!

If you're selected for the next stage, you'll be contacted by our Talent Acquisition Partner. Background and reference checks will be part of the process.

Want to know more about this role? Please reach out to Vaida Martjanova, Talent Acquisition Partner at [email protected].