Marketing Automation Specialist at Pavago – Pakistan | Jobyssey

Marketing Automation Specialist – HubSpot, Marketo, Pardot, Email Marketing & CRM | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (flexibility for launches and reporting cycles)

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, lead nurturing systems, and CRM processes.

This is a hands-on, execution-focused role for someone who understands how marketing automation translates into qualified leads, pipeline, and revenue.

You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo, owning everything from workflow creation and segmentation to lead scoring, campaign optimization, and reporting.

If you enjoy building scalable marketing systems, working with data, and continuously improving campaign performance, this role is a strong fit.

What You’ll Own

Marketing Automation & Workflows

Build and optimize automated marketing workflows
Create nurture sequences, drip campaigns, and triggered campaigns
Design and implement lead scoring models
Build lifecycle-based automation and follow-up sequences
Test and troubleshoot workflow logic
Monitor automations to ensure reliable execution
Identify opportunities to reduce manual marketing processes

Email Marketing & Campaign Execution

Build, launch, and manage email campaigns using HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, or similar platforms
Create responsive, on-brand, and conversion-focused email templates
Manage campaign scheduling and deployment
A/B test subject lines, copy, CTAs, and send times
Monitor deliverability and engagement
Continuously optimize campaigns based on performance data

Lead Scoring, Segmentation & Lifecycle Management

Build and maintain lead scoring frameworks
Segment audiences based on:

Persona
Industry
Behavior
Engagement
Lifecycle stage

Create targeted campaigns for different audience segments
Maintain accurate lifecycle stages and lead statuses
Improve lead qualification and movement through the marketing funnel

CRM & Sales Alignment

Connect marketing automation workflows with Salesforce, HubSpot CRM, Zoho, or similar systems
Ensure accurate lead routing and timely sales handoffs
Maintain alignment between marketing and sales lifecycle stages
Collaborate with sales teams to improve lead quality
Identify gaps between marketing-generated leads and sales follow-up
Support campaign-to-pipeline and campaign-to-revenue attribution

Data Management & CRM Hygiene

Maintain clean and organized marketing databases
Identify and remove duplicate or inactive contacts
Maintain accurate contact properties and segmentation data
Monitor data quality across marketing and CRM systems
Support imports, exports, mapping, and database updates
Maintain compliance with GDPR, CAN-SPAM, CCPA, and applicable data privacy requirements

Analytics & Reporting

Track campaign performance including:

Open rates
Click-through rates (CTR)
Conversions
Lead-to-opportunity rates
Pipeline contribution
Revenue impact

Build dashboards using HubSpot, Marketo, Power BI, Tableau, or similar tools
Analyze funnel and campaign performance
Present findings with clear, actionable recommendations
Improve visibility into marketing attribution and ROI

Continuous Optimization

Monitor campaign and workflow performance regularly
Test new messaging, audiences, sequences, and automation strategies
Identify bottlenecks within marketing funnels
Recommend improvements to increase conversion and ROI
Stay current with marketing automation tools and best practices
Improve processes to make marketing operations more scalable and efficient

Requirements

Must-Have

2+ years of experience with marketing automation platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or similar
Hands-on experience building marketing automation workflows
Experience creating nurture and drip campaigns
Experience with lead scoring and audience segmentation
Strong email marketing and campaign execution experience
Familiarity with CRM platforms such as Salesforce, HubSpot CRM, or Zoho
Strong Excel or Google Sheets skills for segmentation, analysis, and reporting
Understanding of email marketing compliance and data privacy requirements
Strong analytical and problem-solving skills
High attention to detail
Strong written and verbal English communication
Ability to work independently in a remote environment
Availability during U.S. business hours

Nice to Have

HubSpot, Marketo, or Pardot certifications
Experience with Klaviyo
Experience with multi-touch attribution
SaaS, e-commerce, or B2B marketing experience
Familiarity with Zapier and API integrations
Experience with Power BI or Tableau
Experience integrating marketing automation platforms with CRM systems
Understanding of email deliverability best practices

Tools & Tech

What Makes You a Strong Fit

You combine technical marketing execution with a strong understanding of customer journeys
You enjoy building systems and making them more efficient
You’re comfortable working with large amounts of marketing and CRM data
You think in funnels, workflows, segments, and conversion rates
You’re highly organized and detail-oriented
You use performance data to make decisions
You proactively identify broken workflows or inefficient processes
You can work effectively across both marketing and sales teams

What a Typical Day Looks Like

A typical day may include:

Reviewing automated campaigns and checking workflow performance
Building or modifying a lead nurture sequence
Segmenting contacts for an upcoming campaign
Launching and monitoring an email campaign
Reviewing lead scoring and routing logic
Troubleshooting a CRM or automation issue
Cleaning and organizing marketing data
Analyzing conversion and engagement metrics
Updating dashboards and attribution reporting
Meeting with sales or marketing stakeholders to improve lead quality

In short: you build and optimize the systems that turn marketing activity into qualified leads, pipeline, and measurable revenue.

Key Metrics for Success

Strong lead-to-opportunity conversion rates
Consistent pipeline contribution from marketing automation
High-performing automated and email campaigns
Accurate lead scoring and routing
Clean and well-segmented marketing databases
Reliable campaign-to-revenue attribution
Improved email engagement and conversion rates
Reliable workflows with minimal automation errors
Continuous improvements in marketing efficiency and ROI

Why This Role Stands Out

Own meaningful marketing automation systems end-to-end
Direct impact on lead generation, pipeline, and revenue
Work across leading CRM and marketing automation platforms
Combine technical execution with performance marketing
Fully remote environment
Opportunity to grow into Marketing Operations Manager, CRM Manager, Lifecycle Marketing Manager, or Marketing Automation Lead

Interview Process

Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Practical Task (Workflow or Segmentation Exercise)
Client Interview
Offer & Onboarding

Apply Now

If you’re a Marketing Automation Specialist who enjoys building workflows, optimizing campaigns, managing CRM data, and using automation to drive measurable growth, we’d love to hear from you.

Apply now and help build scalable, high-performing marketing automation systems.

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#LI-AG1

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