Marketing Automation Specialist

What you'll do

• Leading and planning the end-to-end CRM and Lifecycle strategy to increase customer engagement and retention

• Ongoing management and operation of the Marketing Automation system

• Building, managing, and optimizing Customer Journeys

• Building and managing audiences, segments, and triggers

• Analyzing campaign and customer journey performance, and generating insights for improvement

• Defining measurement and tracking requirements with Product and Development teams

• Serving as the connecting and synchronizing link between the Digital team and the Marketing, Product, Data, and Development teams

• Leveraging AI tools and advanced automation technologies to streamline ways of working and system operations

Requirements

• Experience in Marketing Automation, Digital Marketing, CRM, or MarTech

• Experience building and managing Customer Journeys and marketing automation processes

• Experience working with GA4 and GTM

• Strategic thinking and the ability to translate business goals into effective customer journeys

• Technical orientation and ability to work with development and product teams

• Data analysis skills and ability to generate business insights

• Analytical thinking, independence, and strong learning ability

• Curiosity and strong technological affinity, with fast learning ability and use of current AI tools (for problem solving, writing queries, and automation)

• Strong leadership ability in cross-functional work with multiple levels and teams across the organization

• High level of English

Significant advantage

• Experience working with Braze

• Knowledge of HTML, CSS, SQL, and Liquid language

• Familiarity with BI tools and data analysis

• Experience in personalization and customer engagement