This is a remote position.
The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.
About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.
We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.
MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.
Key Responsibilities
- HubSpot Architecture & Governance
- Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
- Remove deprecated workflows and redundant structures
- Deduplicate contacts and companies
- Redesign lifecycle stages for clarity and reporting integrity
- Implement clean segmentation logic
- Establish naming conventions and governance standards
- Restrict permissions and prevent ad hoc workflow creation
- Document system architecture and operational processes
- Lifecycle Marketing & Automation
- Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
- Develop dynamic segmentation frameworks based on intent and readiness
- Design and optimize automated nurture journeys
- Align marketing automation with sales handoff rules
- Eliminate unnecessary broadcast email volume
- Ensure all workflows are tied to measurable revenue movement
- BDR & Marketing Alignment
- Align outbound outreach (ASIN review videos and follow-ups) with automation logic
- Prevent overlapping or contradictory messaging
- Ensure intent signals trigger correct actions
- Maintain clean routing and lifecycle transitions
- Connect human sales outreach with automation systems
- Attribution & Funnel Clarity
- Work across platforms including:
- HubSpot (CRM)
- ActiveCampaign
- Instantly
- Google Ads
- Meta Ads
- Retention.com
- WordPress
- GA4
- Google Tag Manager
- Google Search Console
- Google Business Profile
- Trustpilot
- You will:
- Standardize UTM governance
- Improve multi-touch attribution visibility
- Align ad reporting with lifecycle progression
- Improve MQL → SQL → Opportunity tracking
- Reduce reporting ambiguity for leadership
- Marketing Infrastructure Protection
- Create segmentation request protocols
- Establish automation standards
- Protect system integrity from short-term workarounds
- Maintain documentation and system clarity
- Serve as long-term owner of marketing systems governance