Marketing Automation Specialist (m/f/d))

Your Tasks

• End-to-end setup and execution of marketing events in the marketing automation platform (Marketo)
• Utilize event programs, registration pages, forms, confirmation emails, reminders, and follow-up campaigns Configure webinars and virtual event integrations (e.g. ON24, Marketo)
• Build smart campaigns, triggers, and workflows for event registrations, attendance, cancellations, and post-event engagement
• Manage attendee lists, segmentation, and event-related database hygiene Coordinate with marketing, field marketing, and event teams to ensure timely event launches
• Coordinate with Events team and Bp‘s, marketing, and event teams to ensure timely event launchest
• Monitor event registrations and troubleshoot automation or integration issues
• Support execution of E-mail campaigns and nurture programs when required. Maintain database quality, segmentation, and lead lifecycle processes
• Ensure GDPR compliance, consent management, and marketing automation best practices

Your Qualifications

• A completed degree, e.g., a degree in one of the following fields (marketing, journalism and communication studies, or similar)
• 3–5+ years of hands-on Marketo experience
• Strong expertise in event and webinar program setup
• Experience with Smart Campaigns, Forms, Landing Pages, Tokens, and Program Templates
• Familiarity with webinar integrations (ON24, Marketo)
• Good understanding of email marketing, nurture campaigns, and lead management
• Knowledge of database management, segmentation, and GDPR
• Strong analytical, communication, and stakeholder management skills
• Detail-oriented with excellent project coordination abilities
• Experience in a B2B marketing environment preferred
• Marketo certification is an advantage
• Fluent English & German communication skills

What we offer

• A role with a high degree of autonomy at a successful company and within a motivated global team
• Interesting, varied, and challenging work
• Diverse opportunities for training and professional development
• A supportive, collaborative work environment with flexible hours and the option to work from home
• A company bike and other benefits

For this position, we offer a gross annual salary starting at €40,000 for full-time employment (40 hours). Compensation is based on the Information & Consulting Collective Bargaining Agreement, with the possibility of a higher salary depending on qualifications and professional experience.

Would you like to join the TÜV SÜD team and take on new challenges? We look forward to receiving your detailed application.