Marketing Automation Specialist
Illinois Tool Works · Appleton, Wisconsin ·
- Category
- Marketing
- Experience
- 5+ years
Illinois Tool Works · Appleton, Wisconsin ·
Job Description:
The Marketing Automation Specialist will help advance ITW Welding’s marketing automation capabilities, enabling more connected and measurable customer experiences across email, web, CRM, and sales channels.
This role is responsible for executing and optimizing automated marketing programs that improve engagement, support lead generation, and create measurable business impact. Working closely with Central Marketing, divisional teams, sales, analytics, CRM partners, and external agencies, this individual will help operationalize marketing automation strategies and support more personalized, behavior-driven customer journeys.
The right candidate will be detail-oriented, comfortable working across systems, and motivated to improve processes and performance in a complex, decentralized organization.
Responsibilities
Marketing Automation Execution
Build, execute, and optimize email campaigns, nurture programs, and triggered communications in Marketo Engage
Support customer lifecycle marketing programs including lead generation, nurturing, onboarding, and retention
Help consolidate divisional newsletters into a more streamlined and personalized communication strategy based on user behavior and segmentation
Ensure campaign quality through strong QA, documentation, and process discipline
Segmentation, Data & Personalization
Develop audience segmentation using behavioral, CRM, and other available data sources
Support first-party data capture initiatives across digital touchpoints
Partner with website, CRM, and analytics teams to enable more connected, behavior-driven customer journeys
Sales Alignment & Optimization
Create and optimize lead scoring, routing, and sales handoff improvements in partnership with stakeholders
Monitor campaign performance and provide reporting, insights, and optimization recommendations
Help establish feedback loops between marketing and sales to improve program effectiveness
Cross-Functional Collaboration
Partner with Central Marketing, divisional teams, content creators, analytics, CRM partners, and external agencies to develop and execute connected marketing programs
Bring consistency, structure, and best practices to marketing automation execution
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
3-5+ years of experience in marketing automation, email marketing, marketing operations, or digital marketing
Hands-on experience with marketing automation platforms, preferably Marketo Engage
Experience with CRM-connected marketing programs and audience segmentation
Strong understanding of email marketing, nurture campaigns, personalization, and campaign best practices
Experience in full, closed-loop user journey mapping from interest to sales team closing opportunities.
Experience with analytics/reporting tools such as GA4, Power BI, or similar
Strong organizational, communication, and problem-solving skills
Preferred Qualifications
Experience in B2B or manufacturing environments
Familiarity with Microsoft Dynamics 365, Sitecore XM Cloud, or similar platforms
Experience supporting lead scoring, sales handoff workflows, or personalization initiatives
Experience working with external agencies or implementation partners
Success in This Role Looks Like
Within the first 6–12 months:
Priority nurture programs are launched and optimized
Marketo processes, documentation, and QA standards are established
Audience segmentation is consistently applied across campaigns
Newsletter consolidation efforts are underway
Campaign reporting provides clear performance visibility
Initial sales feedback loops and lead management improvements are in place
Company Description
Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories. ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.
Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.
The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.
Why ITW Welding?
Here’s what we offer to help you build the future you want:
At ITW Welding, we’re not just a place to work – we’re a community that empowers you to grow and make a real impact. Join us and build a career that makes a difference!
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.