Marketing Automation Specialist- CSA
havas · Gurugram ·
- Employment
- Contract
- Category
- Marketing
- Experience
- 3+ years
havas · Gurugram ·
Agency :
PivotRootsJob Description :
We are looking for a Marketing Technology Specialist to own paid acquisition and full-funnel performance campaigns across Meta and Google, driving Awareness, Consideration, and Conversion for the business. The role will work closely with Creative, Product, Analytics, and the Customer Lifecycle Marketing (CLM) team to build a seamless, data-driven journey for users from first touch through to conversion, and hand off engaged users into retention and lifecycle programs.Key Responsibilities:
Plan, execute, and optimize performance marketing campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube, PMax) covering the full funnel — Awareness, Consideration, and Conversion.
Own campaign strategy, budget allocation, and bidding approach to deliver against acquisition, CAC, ROAS, and volume targets.
Build and continuously test audience strategies, creative variations, ad copy, and landing pages through structured A/B and multivariate experiments.
Partner with Creative/Content teams to brief, review, and iterate on ad creatives suited to each funnel stage and platform.
Track and analyze campaign performance (spend, CPM, CTR, CPA, ROAS, conversion rates) and translate insights into optimization actions.
Work with Analytics/Product teams to ensure accurate tracking of conversion events, pixels, UTMs, and attribution across platforms (Meta Ads Manager, Google Ads, GA4, AppsFlyer, or similar).
Manage day-to-day platform hygiene: bid management, budget pacing, audience refresh, negative keyword management, and creative rotation.
Collaborate with the CLM/Retention Marketing team to ensure smooth handoff of acquired users into lifecycle journeys, and share funnel insights that inform retention strategy.
Stay current with platform updates, auction dynamics, privacy/attribution changes (iOS/Android), and industry best practices; recommend adoption of new tools or ad formats.
Prepare regular performance reports and dashboards for stakeholders, highlighting key trends, learnings, and recommendations.
Manage relationships with external partners/agencies where applicable, including media agencies and platform representatives.
Required Skills & Experience:
3–5 years of hands-on experience in performance marketing, growth marketing, or digital media buying, with demonstrated ownership of Meta and Google Ads accounts.
Proven experience managing full-funnel campaigns — from top-of-funnel awareness/reach to bottom-of-funnel conversion/performance campaigns.
Strong understanding of campaign structuring, audience targeting/segmentation, bidding strategies, and budget optimization.
Working knowledge of tracking and analytics tools such as GA4, Meta Ads Manager, Google Ads, and mobile measurement partners (AppsFlyer, Adjust, or similar).
Comfortable working with Excel/Sheets and SQL (or similar) for campaign analysis, reporting, and validation.
Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
Excellent communication and stakeholder management skills to work cross-functionally with Creative, Product, Analytics, and CLM/Retention teams.
Basic understanding of tracking fundamentals (pixels, UTMs, event tracking, attribution) and how they connect to downstream CLM/CEP platforms (CleverTap, MoEngage, WebEngage, Braze, Insider or similar).
Good to Have:
Experience with programmatic platforms, DV360, or other demand-side platforms (DSPs).
Familiarity with CDPs or event-tracking tools such as Segment, RudderStack, or mParticle.
Exposure to CLM/retention marketing concepts and CEP platforms, to enable closer collaboration with the retention marketing team.
Experience in consumer internet, e-commerce, gaming, food delivery, or fintech domains.
Certifications in Google Ads and/or Meta Blueprint.
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.