Marketing Automation Manager (Lifecycle & AI Enablement) at Libertex Group – Serbia | Jobyssey

Libertex Group Overview

Established in 1997, the Libertex Group is an international powerhouse with over 28 years of financial markets expertise.

Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of ‘Libertex’, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.

A firm believer in the power of sports to inspire, empower and push for success, Libertex is the Official Online Trading Partner of Audi Revolut F1® Team.

The Libertex Group in Numbers:

• 28+ years of fintech experience
• 3M+ clients worldwide
• 700+ employees
• 45+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)

The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.

Job Overview

We are looking for a hands-on Lifecycle / Marketing Automation Specialist with a strong AI-first mindset.

This role is about running classic lifecycle marketing (activation, conversion, retention, monetization), and executing it faster and smarter using AI tooling.

If you enjoy experimenting, building, and pushing marketing automation beyond standard CRM capabilities - this role is for you.

Responsibilities:

Own and execute conversion and retention campaigns across email, push, and in-app channels
Write high-quality copy adapted to different lifecycle stages and user segments
Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows)
Run continuous A/B tests (messages, formats, mechanics, timing)
Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.)

Requirements

Key Skills Required:

2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
Strong understanding of customer journey and lifecycle marketing.
Excellent copywriting skills.
Solid experience with A/B testing
Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.).
Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
Basic HTML/CSS knowledge.
Fluent English (written and spoken).
Experience with dynamic content and personalization at scale.
Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH!

Additional Skills Preferred:

Experience in fintech, crypto, or forex products.

Benefits

21 working days of annual leave
Work remotely whilst being part of a global team
Udemy Business unlimited membership
Professional and personal development opportunities in a fast-growing environment

Libertex Group is an equal opportunity employer, fostering an inclusive and diverse environment. We do not discriminate based on any characteristic protected by the law. Candidate privacy is respected, and all data is securely stored and used solely for recruitment purposes, in line with GDPR and our internal policies. Unsuccessful applicants may have their data retained for future opportunities unless deletion is requested.

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