GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.
Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience.
As a Marketing Automation Manager at GlassesUSA, you’ll shape the customer journey from first visit to long-term loyalty. You’ll build personalized, data-driven experiences across email, SMS, and push, using automation and customer insights to drive conversion, retention, and LTV.
Responsibilities:
- Develop and execute lifecycle and retention strategies across Email, SMS, and Push, focused on engagement, conversion, retention, and loyalty.
- Build, test, and optimize automated customer journeys using platforms such as Salesforce Marketing Cloud.
- Execute campaigns across key lifecycle stages, including onboarding, abandoned carts, win-backs, promotions, newsletters, and targeted customer segments.
- Use customer data and behavioral triggers to create personalized, data-driven journeys and communications.
- Utilize AI tools such as Gemini to optimize messaging, content creation, and campaign performance.
- Conduct A/B testing and analyze CRM KPIs, including deliverability, engagement, conversions, retention, and customer LTV.
- Collaborate with Creative, Content, Data, Product, and Marketing teams to deliver effective cross-channel campaigns.
- Provide regular reporting, insights, and recommendations to continuously improve CRM performance.
Qualifications
- 2+ years of relevant experience in CRM, lifecycle, or retention marketing, preferably within eCommerce/B2C.
- Strong understanding of customer journeys, segmentation, behavioral triggers, marketing automation, and retention strategies.
- Hands-on experience managing multi-channel CRM campaigns across Email, SMS, and Push.
- Strong analytical skills and the ability to turn customer and campaign data into actionable insights.
- Tech-savvy and comfortable troubleshooting workflows and working with enterprise marketing platforms.
- Comfortable working with Excel/Google Sheets and reporting tools such as Tableau or similar platforms.
- Excellent written and verbal communication skills in English, with strong attention to detail.
- Proactive, organized, collaborative, and comfortable managing multiple projects in a fast-paced environment.
Bonus Points
- Hands-on experience with Salesforce Marketing Cloud (SFMC), Data Cloud, or Personalization is a major advantage. Plus Salesforce Marketing Cloud certifications.
- Familiarity with HTML/CSS and troubleshooting email code.
- Familiarity with the US eCommerce consumer market.