About Finanshels
Finanshels is a technology-driven Accounting, Tax, Compliance, Audit, and CFO services platform helping businesses streamline their financial operations through expert-led and AI-powered solutions.
Role Overview
We are seeking an Analytics, GTM & Performance Marketing Manager to build and scale data-driven growth engines across organic, paid, and outbound channels. The ideal candidate will have strong technical expertise, hands-on experience with AI-powered workflows, and a proven track record of driving measurable growth through SEO, GEO, AEO, paid advertising, and marketing automation.
Key Responsibilities
- Design and execute end-to-end GTM (Go-To-Market) and AI-powered growth workflows.
- Build and orchestrate multi-tool automation workflows using modern AI and marketing platforms.
- Drive SEO, GEO, and AEO initiatives to improve organic visibility and lead generation.
- Manage and optimize paid campaigns across Google Ads, Meta, and TikTok.
- Set up and execute outbound growth campaigns through cold email and LinkedIn automation platforms such as HeyReach.
- Implement and manage conversion tracking, attribution, and analytics using Google Tag Manager (GTM), CAPI, and related tools.
- Collaborate with content, design, and sales teams to maximize campaign performance and conversion rates.
- Monitor, analyze, and report on key growth and performance metrics.
Requirements
- Bachelor's degree in Engineering, Computer Science, or a related field.
- 5–7 years of experience in Growth Marketing, Performance Marketing, Marketing Analytics, or GTM roles.
- Strong knowledge of JavaScript and web technologies.
- Expertise in technical SEO and website optimization.
- Proven success in driving SEO, GEO, and AEO outcomes.
- Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads campaigns.
- Experience setting up and scaling cold email and HeyReach campaigns.
- Expertise in analytics, tracking, attribution, and conversion measurement.
- Proficiency with tools such as Surfer SEO, Jasper, OpenAI, Claude, Replit, Originality.ai, Relay, Apollo, Ahrefs, Make, and similar platforms.
- Strong analytical, problem-solving, and automation mindset.
Why Join Finanshels?
- Work at the intersection of AI, Growth, and Fintech.
- Build scalable growth systems with cutting-edge tools and technologies.
- High ownership, visibility, and impact in a fast-growing organization.
- Opportunity to shape the future of AI-driven marketing and GTM execution.
Location: India / Egypt / Jordan / Lebanon (WFH)