Marketing Automation & CRM Executive — JNB Bearings Pvt Ltd (J&B Bearings), Chennai
Department: Marketing Automation & Business Growth · Now hiring: 1 position
Company
JNB Bearings Pvt Ltd (group company: Jain Bearing Centre)
Location
Mannady Metro, Chennai – work from office
Reports to
Director / Business Growth Head
Experience
1–3 years relevant experience in CRM, email or performance marketing (2+ years preferred); exceptional freshers with demonstrated practical Zoho / CRM skills may be considered
Fixed salary
₹25,000 – ₹45,000 / month (₹3.0 – 5.4 LPA fixed)
Total annual CTC
Approx. ₹3.5 – 6.5 LPA including employer PF/ESI, quarterly incentives and bonuses; exceptional Zoho-certified candidates may be considered above this range
Work hours
Mon–Sat, 9:00 AM – 6:00 PM · Sunday off
Joining
Immediate preferred
This is a systems-and-numbers role. Ideal for a data-driven, process-minded marketer who builds lead funnels, CRM pipelines, automated journeys and dashboards. It is NOT a social media or content creation role — that is handled by our Digital Content & Brand Executive.
About JNB Bearings & this role
JNB Bearings Pvt Ltd imports bearings and markets them under our own registered brand, J&B. Together with Jain Bearing Centre (since 2008, branches in Chennai, Bellary and Rajahmundry), we supply crushers, rice mills, cement plants, engineering workshops, automobile sectors, dealers and OEMs across Tamil Nadu, Andhra Pradesh, Karnataka and Maharashtra. Website: www.jnbbearings.com
We are building a two-person marketing team on the Zoho platform. Your partner, the Digital Content & Brand Executive, creates the attention; you capture, qualify, nurture, hand over and measure it — from first click to repeat order.
Ownership boundary — who does what
With only two people in marketing, every activity has one clear owner. Owner = accountable for the result; Support = provides input.
Activity
Content & Brand Executive
Marketing Automation & CRM Executive
Social media content & publishing
Owner
Support (tracking, lead capture)
Photography, video, YouTube
Owner
—
Canva / design / brand assets
Owner
—
SEO content & on-page SEO
Owner
Analytics support
Google Business Profile & reviews
Owner
Review data in reports
Landing page content & design
Owner
Forms, tracking, CRM link
Forms & lead capture
Support
Owner
Zoho CRM, pipeline, lead scoring
View / support
Owner
Email & WhatsApp campaigns
Content input
Owner
Marketing automation
—
Owner
SalesIQ chat & chatbot
—
Owner
Paid ads (Google / Meta)
Creative support
Owner (budget, targeting, results)
Analytics, attribution, ROI
Content metrics
Owner
Surveys & NPS
Content support
Owner
Online catalogue (Zoho Commerce)
Owner (product content)
Enquiry capture & data
Events (Zoho Backstage)
Owner (content, promotion, coordination)
Registration data, lead follow-up
Dealer loyalty (Zoho Thrive)
Owner (creative, promotion, engagement)
Owner (database, points data, automation, ROI)
Sales-support creatives (catalogues, brochures)
Owner
—
This role does NOT own: daily social media content and management · product photography and video · graphic and brand design · brand artwork · catalogue design.
Your toolkit
Prior Zoho experience is a strong plus; full training is given. JNB fully sponsors Zoho certification — it can significantly strengthen your professional profile and career opportunities.
Zoho tool
Bootcamp module
Your role at J&B
When
Zoho CRM
—
Lead lifecycle, pipeline stages, scoring, assignment, lost reasons
From day 1
Zoho Forms
Lead Generation Strategies
Enquiry, quote-request and dealer forms linked to CRM with UTM capture
From day 1
Zoho Campaigns
Mastering Email Marketing
Segmented newsletters, stock alerts, price updates, drips
From day 1
Zoho SalesIQ
Chatbot
Website live chat and chatbot
From day 1
Zoho Analytics
Maximising Marketing Data
Funnel, source, pipeline and ROI dashboards
Within 3 months
Zoho Survey
Surveying Tactics Expertise
Feedback and NPS with closed-loop follow-up
Within 3 months
Zoho Marketing Automation
Hyper-personalization and Marketing
Automated lead, dealer and customer journeys
Within 6 months
Zoho PageSense
Website Optimisation
Heatmaps, form drop-offs, A/B tests
Within 6 months
Zoho One + Zoho Flow
Building a Solid Stack
Integrations; keep all marketing apps connected to CRM
Ongoing
Other tools: Google Ads, Meta Ads Manager, Google Analytics with UTM tracking, Excel / Google Sheets, approved WhatsApp platform (where used), ChatGPT and Zoho Zia for analysis and drafting.
Industry learning — the B2B buyer journey
Industrial buyers do not click "buy now"; they enquire, compare, ask for quotes and reorder. To automate that journey you must first understand it. You will:
- Learn bearing types and applications, and the segments we serve (crusher, rice mill, dealer, workshop, OEM).
- Map JNB's full sales process from enquiry to repeat order.
- Sit with sales and field executives to learn territory priorities and what makes a lead genuine.
- Join dealer meetings and exhibitions to see how buyers decide.
Lead definitions & sales SLA
A Qualified B2B Lead has a genuine business requirement and, as a minimum: contact name · company name · mobile number · location · industry / segment · customer type (end user, dealer, OEM, workshop) · product or bearing requirement (bearing number / application where available) · quantity where available · lead source.
Lead lifecycle: Enquiry → Marketing Qualified Lead (MQL) → Qualified Lead → Sales Accepted Lead (SAL) → Opportunity → Order → Repeat customer.
CRM pipeline stages: New Lead → Contacted → Qualified → Sales Accepted → Requirement Confirmed → Quotation Sent → Negotiation → Won / Lost → Repeat Purchase / Nurture.
Mandatory lost reason: Price · Competitor · Wrong product · No current requirement · Purchase postponed · Unreachable · Duplicate / wrong enquiry · Quality concern · Credit / payment issue · Location / service issue · Other.
Lead type
Handoff to sales (working hours)
Quote request, or urgent requirement with part number + quantity
Within 15 minutes
Other high-intent leads (high lead score)
Within 30 minutes
Normal qualified enquiry
Within 2 working hours
After-hours enquiry
Auto-acknowledged immediately; handed over within the first 30 minutes of the next working day
Key responsibilities
01 · Lead capture (Zoho Forms)
- Build and A/B test enquiry, quote-request and dealer-registration forms for the website, landing pages, social and events.
- Connect every form, landing page and campaign to Zoho CRM with source and UTM fields captured automatically.
02 · Zoho CRM & pipeline ownership
- Ensure 100% of new leads are captured, tagged and assigned; maintain contact data quality and remove duplicates.
- Run the lifecycle and pipeline stages above; design and refine lead scoring.
- Monitor Sales Accepted Lead (SAL) status — accepted or rejected with reason — and escalate leads not contacted within the agreed SLA.
- Send a weekly CRM health report.
03 · Marketing automation (Zoho Marketing Automation, Zoho Flow)
- Build and run production journeys, for example: 1. New website enquiry · 2. Dealer registration · 3. Quote follow-up · 4. Dormant lead re-activation · 5. Repeat purchase reminder · 6. Customer feedback / NPS.
- Create trigger-based workflows (form submission, score change, stage change) and personalise by segment, product and region.
- No automation goes live without test records and a successful end-to-end check (form → CRM → email → sales task).
- Major changes to workflows, lead scoring, pipeline stages, integrations or automation logic must be documented and approved before going live.
- Monitor automations daily; fix any broken workflow within 24 hours.
- Document every automation: name · purpose · trigger · conditions · actions · owner · apps connected · dependencies · testing status · failure handling · last modified date.
04 · Email campaigns (Zoho Campaigns)
- Send 2+ campaigns a month to segmented dealer, customer and prospect lists, using content from the Content Executive.
- Maintain list hygiene: segmentation, suppression, bounces; A/B test subject, content, CTA and send time.
- Track delivery, bounce, unsubscribe and spam-complaint rates alongside opens and clicks.
05 · Website chat & WhatsApp (Zoho SalesIQ + approved WhatsApp platform where used)
- Run live chat and a chatbot for size lookup, availability and dealer enquiries; capture after-hours chats as leads.
- Where an approved WhatsApp platform is used, manage enquiry acknowledgement, dealer registration, follow-up journeys, campaign messages, lead handoff and opt-outs in sync with CRM.
06 · Surveys & closed-loop feedback (Zoho Survey)
- Run customer and dealer satisfaction surveys and quarterly NPS.
- Close the loop: survey response → CRM record → negative response creates a task → responsible person → resolution → closure, reported monthly.
07 · Paid ads governance
- For every campaign, define objective, audience, geography, budget, landing page and UTM structure before launch.
- Monitor spend daily/weekly; no budget increase without management approval.
- Track the full paid funnel: Ad → Landing page (conversion rate) → Form → Lead → Qualified lead → SAL → Quote → Order.
- Judge campaigns on qualified CPL, sales-accepted leads, quote and order value and ROI — not CPL alone.
08 · Tracking & attribution
- Run one UTM standard for all campaigns: source (Google, Meta, LinkedIn, website, organic, WhatsApp, referral) · medium · campaign · content · landing page.
- Report first-touch and last-touch source where practical.
09 · Analytics, dashboards & ROI (Zoho Analytics)
- Build live dashboards for the full funnel: Leads → MQL → Sales Accepted Leads → Quotes → Orders → Revenue → Repeat orders.
- Report cost per qualified lead, lost-reason analysis, customer acquisition cost and marketing ROI.
- Weekly report every Monday; monthly review with insights and next actions.
10 · Data governance & consent
- Maintain consent and unsubscribe status, suppression and do-not-contact lists, bounce management and duplicate control.
- Apply role-based access in Zoho; never export or share customer data without authorisation.
- No customer database may be kept in personal Excel files, personal email, personal cloud storage or personal WhatsApp contacts unless specifically authorised.
11 · Loyalty data (Zoho Thrive)
- Own the loyalty programme's dealer database, enrolment, segmentation, points data, automation and ROI reporting. The Content Executive owns its creative and promotion.
First-year success — what good looks like
Period
Focus
What we expect
Months 1–3
Learn & set up
Map sales process and lead sources · audit CRM structure and data · lead definition, pipeline stages, lost reasons and SLA live in CRM · UTM standard in use · Forms, Campaigns and SalesIQ live · 2 production automation journeys · data accuracy 90%+
Months 4–6
Build & implement
5–6 production journeys live and documented · data accuracy 95%+ · funnel dashboards in Zoho Analytics · closed-loop survey running · Zoho certification started
Months 7–12
Optimise & report
Data accuracy 98%+ · lead-to-SAL conversion and pipeline visibility measurably up · monthly ROI and lost-reason report to leadership · ready for first annual review
KPI scorecard
Your monthly score decides quarterly incentives and promotion readiness.
KPI
How it is measured
Weight
Qualified lead generation & quality
Qualified leads vs monthly target; quality by source
20%
Lead-to-SAL conversion & SLA
% of leads accepted by sales; handoff and follow-up within SLA
20%
CRM data quality
100% new leads captured, tagged, assigned; accuracy 90% → 95% → 98%; lost reasons recorded
15%
Automation performance
Journeys live as per plan, documented, failures fixed within 24 hours
15%
Campaign performance
Email open rate 25%+, CTR 3%+, healthy delivery / bounce / unsubscribe / spam rates; landing-page conversion; paid ads qualified CPL within budget
10%
Marketing-attributed pipeline & revenue
Quote and order value from tracked marketing sources
10%
Reporting & governance
Weekly report every Monday; accurate monthly dashboards; data governance followed
10%
Total100%Shared team / company goals (not individual KPIs): 50–100 qualified B2B enquiries and 10–20 dealer leads per month · NPS improvement (target 50+) · Google rating 4.5+.
Review cycle: daily — lead capture, SLA, workflow health, chats · weekly — lead quality audit, campaigns, pipeline · monthly — full scorecard, ROI, lost reasons · quarterly — NPS, incentive payout, promotion readiness.
Career growth roadmap — indicative
JNB prefers to promote from within. This is an indicative roadmap: progression is based on performance, capability and business need — not automatic by years of service.
Years (indicative)
Level
Designation
Key focus
Promotion criteria
CTC (indicative)
0–2
L1 Entry
Marketing Automation & CRM Executive
Master CRM, Forms, Campaigns, Analytics · lead definitions and SLA · 5–6 live journeys
Zoho certification + consistent KPI achievement + management recommendation
₹3.5–6.5 LPA
2–4
L2 Senior
Senior CRM & Automation Executive
Advanced automation · multi-channel campaigns · lead conversion · mentor a junior
120% KPI + lead-to-SAL growth + attributed revenue documented
₹5–9 LPA
4–6
L3 Specialist
CRM & Marketing Automation Specialist
Full funnel ownership · advanced Analytics · Zoho Flow integrations · ROI
Full funnel owned + revenue KPI met + 90%+ appraisal
₹8–12 LPA
6–9
L4 Manager
CRM & Growth Manager
Lead a team · digital revenue P&L · national dealer campaigns · martech decisions
Team leadership proven + revenue targets exceeded
₹12–18 LPA
9–12
L5 Head
Head – CRM & Marketing Automation
Full Zoho ecosystem strategy · multi-city campaigns · technology investment
National-scale impact + strategic leadership
₹18–30 LPA
12+
L6 CMO
Director – Digital Growth / CMO
Board-level brand and revenue strategy · build the marketing organisation
Exceptional sustained performance
₹30 LPA+
Who we are looking for
Must have
- Graduate in any discipline (BBA / B.Com / BCA / B.Sc / MBA Marketing preferred).
- 1–3 years in CRM, marketing automation, email or performance marketing (2+ years preferred).
- Hands-on with Zoho CRM / Campaigns or an equivalent CRM and email tool (HubSpot, Mailchimp, Salesforce).
- Working knowledge of Google Ads, Meta Ads, Google Analytics and UTM tracking.
- Strong Excel / Google Sheets: filters, pivots, VLOOKUP, simple reports.
- Clear written and spoken English and Tamil.
Good to have
- Zoho certification, or experience with Zoho Forms, SalesIQ, Analytics, Survey or Flow.
- Experience building automation workflows, drip sequences or lead scoring.
- WhatsApp Business API / platform experience.
- B2B, industrial, engineering or auto-parts marketing experience.
- Telugu or Kannada for our Andhra Pradesh and Karnataka markets.
Mindset: analytical, process-driven, careful with data and confidentiality, enjoys systems and follow-up more than design, works closely with sales so no enquiry is missed.
General terms
- Confidentiality: all customer, supplier, pricing, product, CRM, marketing, business and company information accessed during employment is confidential and must not be copied, shared, disclosed or used outside authorised JNB business purposes. This includes unpublished launches, packaging artwork, customer photographs and dealer data.
- Role scope: responsibilities may evolve with business requirements, technology changes and company growth, provided they remain reasonably related to the role.
Compensation & benefits
Compensation
Benefits & perks
Fixed salary ₹25,000 – ₹45,000 / month (₹3.0 – 5.4 LPA)
PF & ESI as applicable · health and accident insurance
Quarterly KPI-linked incentives
12 paid leaves + all public holidays
Annual performance bonus
Sunday weekly off
Festival bonus (Diwali, Pongal, Eid)
Company laptop + full Zoho stack from day 1
Total CTC approx. ₹3.5 – 6.5 LPA incl. PF, incentives and bonuses
Zoho certification fully sponsored
AI and marketing automation upskilling budget
Direct mentorship from leadership
Why this role is a strong career move
- Own the complete Zoho CRM and marketing automation stack — 8+ apps — from day 1.
- Company-sponsored Zoho certification.
- KPIs that show your business impact in pipeline and revenue, not just clicks.
- Clear KPIs and a published, indicative career roadmap.
- Direct access to leadership in a growing industrial brand; B2B CRM experience is valued across industries.
How to apply
Channel
Details
Call / WhatsApp (HR)
9381077728 · 044-47946473
Email resume
[email protected]Apply online
https://jnbbearings.zohorecruit.in/jobs/Careers
Subject line
"Marketing Automation & CRM Executive – [Your Name]"
Mandatory in your application: current CTC · expected CTC · notice period · CRM / Zoho tools used · automation workflows you have built · samples (email campaigns, ad results, CRM reports or dashboards).
Selection process
- Resume screening.
- Phone call with HR.
- Practical test (45 minutes): (a) classify sample J&B enquiries — genuine, incomplete, duplicate, dealer, end user, OEM — 10 min · (b) define mandatory CRM fields — 10 min · (c) design a 3-step automated follow-up journey — 10 min · (d) outline a simple funnel dashboard — 10 min · (e) explain what should happen if an automation fails — 5 min.
- Final interview with the Director.
JNB Bearings Pvt Ltd — building CRM and automation careers across South India.