Marketing Automation Campaign Specialist
Labcorp · IND - Mumbai - Ground Floor, Unit No. GR 1 - Akruti Softech Park, Road No. 21, Near Passport Office ·
- Category
- Marketing
- Experience
- 5+ years
Labcorp · IND - Mumbai - Ground Floor, Unit No. GR 1 - Akruti Softech Park, Road No. 21, Near Passport Office ·
Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.
Job Title
Marketing Automation Campaign Specialist
Job Summary:
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As a Marketing Cloud Email and Campaign Specialist, you will enable our B2C campaign efforts within the Salesforce Marketing Cloud platform. You will serve as a subject matter expert in email marketing delivery and build sophisticated journeys, Data Cloud audiences, data extensions, Automation Studio workflows, and support the platform roadmap—including, implementing AMPScript personalization, AI-driven features, leading A/B testing frameworks, and other strategic initiatives. You’ll be partnering with cross-functional teams to shape campaign strategy, promote feature adoption, integrate new brands and optimize engagement and deliverability health.
Duties and Responsibilities:
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Minimum Education and Experience Required:
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Preferred Qualifications:
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Skills and Competencies:
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Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
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