Marketing Automation BA

• Proficient in CRM functionality, Marketo, Elequa, Sendgrid, HubSpot, Silverpop Engage and Google Analytics

• Experienced in B2B and B2C Marketing automation processes

• Able to implement best practice for system configuration, development, testing, security and data integrity

• Design and implement marketing integration and deploy micro/macro campaign processes

• Analyze data and systems issues and present actionable recommendations

• Troubleshoot data inaccuracies, identifying root causes and recommended corrective actions

• Develop, implement and deploy custom workflow processes, support system integrations

• Performing data analysis to determine the effectiveness of outbound/inbound marketing campaigns.

• Develop process documentation and training for end users using marketing automation/CRM platforms.

• Implement lead scoring programs to improve marketing’s ability to route qualified leads to sales.

• Conduct A/B and multivariate email testing to optimize messaging to targeted segments.

• Bachelor’s degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education.

Additional Information

** U.S. citizens and those authorized to work in the U.S. are encouraged to apply.

Note:-

1.This is a Contract Job opportunity for you.
2.Only Citizen and Green Card Holder can apply.
3.No OPT-EAD & H1B Consultants please.
4.Please mention your Visa Status in your email or resume.