Marketing Automation and Lifecycle Manager

You will improve workflows across marketing and sales platforms, design and maintain automations for campaigns, lead management, attribution, routing, and segmentation, coordinate marketing-to-sales handoffs, manage data hygiene, oversee Salesforce workflow requests, and lead cross-functional operational initiatives.

Responsibilities

• Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft, and related platforms
• Design and improve automations for campaigns, lead management, attribution, routing, and segmentation
• Document and maintain reusable workflow templates and modules
• Coordinate marketing programs and sales cadences
• Own and optimize marketing-to-sales handoff processes
• Manage data hygiene strategy and practices across marketing systems
• Manage Salesforce workflow requests and enhancements
• Lead cross-functional strategic initiatives

Requirements

• 5+ years of experience in marketing operations, marketing automation, or a related role
• Experience in a B2B SaaS or enterprise technology environment
• Hands-on experience with Marketo and 6Sense
• Working knowledge of Salesforce workflows
• Experience with lifecycle design, lead scoring, segmentation, and campaign workflows
• Problem-solving skills and attention to detail
• Experience with data hygiene, retention, privacy compliance, and operational governance
• Experience partnering with RevOps, Analytics, IT, or Privacy teams
• Bachelor’s degree or equivalent experience

Benefits

• Generous paid time off and holiday schedule
• Parental leave
• Progressive healthcare options
• Retirement programs
• Education reimbursement
• Commuter offset for specific locations
• Employee Resource Groups
• Regular company and team bonding events
• Global volunteering and community initiatives