Marketing Associate

Marketing Associate

The Marketing Associate supports the execution of Japan marketing initiatives by coordinating and implementing a variety of marketing programs, campaigns, and events. This role works closely with cross-functional teams to ensure alignment with business priorities and effective delivery of marketing activities. The position requires strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced, collaborative environment, including in-person coordination of trade shows and customer-facing promotional activities.

Responsibilities:

• Responsible for Demandbase for assigned regions.
• Coordinates Marketo operations (as well as marketing activities - newsletters, emails).
• Responsible for the Drift for assigned regions.
• Manages social media platforms specific to assigned regions (XING, Elevate, etc.).
• Manages CE database reports, audits and lead management.
• Coordinates web updates (WordPress) and web reports (GA).
• Drafts marketing content (newsletters, internal documents, etc.) as needed.
• Manages trade shows.
• Manages Mission Critical podcast recording for assigned regions.
• Ongoing and Ad-Hoc project management tasks such as: Code club, business cards portal, collateral, Sigstr planning, etc.
• Collaborate in person with cross-functional teams to support planning, coordination, and execution of business and departmental initiatives
• Participate in regular team meetings, working sessions, and discussions that require real-time interaction and coordination
• Support time-sensitive and ad hoc projects that benefit from immediate, in-person communication and problem-solving
• Maintain consistent in-office presence to foster effective teamwork, communication, and alignment with business priorities
• Other duties as assigned.

Basic Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field, or equivalent combination of education and experience
• Strong organizational and planning skills with the ability to manage multiple priorities
• Solid computer skills, including proficiency in Microsoft Excel and PowerPoint
• Experience in creating and executing email marketing campaigns
• Ability to build effective relationships across various levels of an organization
• Ability to work collaboratively in a cross-functional team environment
• Foundational understanding of lead generation principles
• Knowledge of, or demonstrated ability to learn, digital marketing tools and techniques
• Strong attention to detail and ability to execute marketing activities effectively
• Fluent Japanese and business level English is required

Preferred Qualifications:

• Passion for B2B marketing and interest in IT/technology environments
• Working knowledge of HTML
• Familiarity with Microsoft Dynamics sales processes or CRM systems
• Understanding of digital marketing channels such as PPC, organic search, and display advertising
• Experience with marketing automation tools (e.g., Act-On or similar platforms)

Travel:

• 5%