Marketing and Student Recruitment Manager

Job title: Marketing and Student Recruitment Manager

Location: Hybrid – Richmond, London and home, with at least 1 day per week in the ION office

Contract: Permanent, part-time (0.8FTE) 30 hours per week (also open to considering applicants interested in 0.6 FTE, 22.5 hours per week)

Salary: £39,000 (Pro rata £31,200)

The Institute for Optimum Nutrition (ION) is the UK’s longest established and most respected higher education institution and thought-leader in nutritional therapy and lifestyle sciences. This is an exciting time at the Institute as we look to grow and launch new programmes & awards.

We're looking for an experienced marketing professional who combines strategic thinking with hands-on delivery. to lead and deliver our marketing and student recruitment strategy.

This is an exciting opportunity to take ownership of marketing and recruitment activity at ION, with a clear focus on increasing awareness of the Institute, generating a strong pipeline of prospective students and converting enquiries into applications and enrolments.

You will develop and implement an integrated, data-led strategy across digital and offline channels, including SEO, PPC, paid advertising, social media, content marketing, email marketing, CRM, website optimisation, partnerships and events.

This is a hands-on role as well as a strategic one. You'll be expected to identify opportunities for growth, develop campaigns, manage budgets and measure return on investment, while also getting involved in content creation, campaign delivery, CRM management, data analysis and optimisation.

Working within a small team, you'll need to be comfortable moving between strategic thinking and practical delivery, taking ownership of your work and making a measurable contribution to ION's student recruitment objectives.

You will come with:

• An ability to work at pace and demonstrate initiative
• An understanding of/interest in nutritional therapy or nutrition and wellbeing
• A sense of fun with a strong professional ethic and the ability to get things done
• Experience managing budgets and reporting against KPIs and targets
• A strong understanding of marketing and recruitment metrics, conversion, acquisition costs, attribution and ROI.
• Experience using website and marketing analytics to inform decision-making
• Strong CRM experience, including segmentation, prospect journeys, automation and lead nurturing
• Copywriting skills and ability to repurpose content for SEO, websites and social media
• Experience developing and delivering multi-channel marketing campaigns
• Understanding of how to optimise the UX/UI of websites
• Understanding of marketing best practice
• An attention to detail and ability to proof content on-screen
• Excellent organisational skills
• Excellent individual and group communication skills
  
• A good eye for design
• Knowledge of ASA guidelines
• Knowledge of media law
• The ability to work onsite at our office in Richmond as and when required

We offer:

• A friendly, inclusive, and values-driven working culture
• Employee assistance programme (for you and your family)
• A fun working environment with socials throughout the year
• Flexible approach to home working
• Learning and development opportunities
• Free nutritional therapy consultations with a Student Nutritional Therapist (for you, your family, and friends)
• Generous holiday entitlement
• Contributory pension scheme

Recruitment timeline:

Applications will close midnight on Thursday 22nd October 2026.

For the job description and person specification please click here.

If you require this information in an alternative format, please contact us at [email protected] with the email subject "Alternative format".

We are committed to being an inclusive and accessible employer. If you require reasonable adjustments at any stage of the recruitment process, please email us at [email protected] with the email subject "Accommodation Needed". Our team will work with you to ensure reasonable accommodations are made to support your needs.

The Institute for Optimum Nutrition (ION) is an independent educational charity, registered company number 2724405, registered charity number 1013084. We are committed to and champion equality and diversity in all aspects of employment. All staff are expected to understand and promote equality and diversity in the course of their work.

We welcome and encourage job applications from people of all backgrounds. We particularly welcome applications from Black, Asian and Minority Ethnic (BAME) candidates, as they are currently under-represented across our workforce. Appointments are made on merit.

We are also committed to becoming a Disability Confident employer and welcome applications from disabled people and those with long-term health conditions. We will make reasonable adjustments to support employees and applicants.

For any additional information or queries please feel free to contact Amy Gilham, People and Operations Officer at ION on [email protected].