Marketing and Proposal Specialist

Williams Adley respectfully requests that recruiting agencies, headhunters, and search firms REFRAIN from contacting us or any member of our team regarding this or any other posting. Unsolicited referrals or resumes will not be considered, and no placement fees will be paid.

Company Overview
For more than 40 years, Wil has provided expert accounting, auditing, and consulting services to a growing number of federal, state, and local government agencies. Our dedication to operating with the highest levels of honesty, integrity, and transparency means we frequently go beyond the typical “vendor/client” relationship, becoming trusted advisors to our clients.

Williams Adley provides its employees with a unique experience for growth, career direction, and mentorship. As a member of our team, you will have a dynamic experience and work with great people. We offer a merit-based opportunity for all individuals that rewards aptitude, hard work, and determination. Join our team and thrive in an environment where your contributions are valued and recognized.

For more information about how Williams Adley can take your career to the next level, check out our openings below or contact a recruitment team member.

The Opportunity:

The Marketing and Proposal Specialist is responsible for providing administrative support to the Proposal Manager and management team. This role is responsible for the firm’s marketing, branding, and advertising efforts, events, and outreach initiatives, under the guidance and general supervision of the Proposal Manager. In addition, this role will support the Proposal Manager with duties involving the proposal lifecycle, including capture, bid, proposal management, and submission, follow-on requirements from federal clients, and award or loss/debrief. This role will work closely with the Proposal Manager and all levels of management across the organization, as well as vendors. The following are representative, but not all-inclusive, of the knowledge, skills, and abilities required to perform in this role.

Roles and Responsibilities:

Marketing

• Executes and manages marketing and communication initiatives, including website content updates, intranet postings, website content, social media content, including video, and digital campaigns.

• Ensures brand uniformity through creating and maintaining branding material for New Employee Packets, Company Information Recruitment Packets, and internal employee events while coordinating the designs, marketing, branding, and advertising for events to include ideas based on theme, creative design for ads and social media postings.

• Updates, tracks, monitors, and executes existing Marketing Plan.

Proposal Support:

• Assists the Proposal Manager throughout the proposal process to include corresponding with agencies, development of content, creating and maintaining compliance matrix, proofreading, and production and submission per solicitation specifications.

• With the guidance of the Proposal Manager, develops proposals around marketing strategies including value proposition, capability visuals, and other enhanced graphics.

• Conducts final review of proposals to address all compliance deficiencies, gaps, spelling, grammar, formatting, consistency, and general word processing edits.

• Uses SharePoint and MS Office Suite (Word, Excel, and PowerPoint) to create, format, document, and maintain capability statements, bid/no-bid log, proposal tracking log, compliance matrices, resumes, past performances, and proposal documents.

• Assists as needed to coordinate electronic submission of questions and/or proposal package, per solicitation instructions.

Business Development (BD):

• Conducts daily search of online platforms for potential contract opportunities.

• Assists with the coordination for practice and industry events which include two (2) national conferences that require travel, and two (2) local conferences.

• Assists in maintaining the BD shared documents repository, including target agencies, core service offerings, agency forecasts, identified opportunities, and other data gathered.

• Uses tools such as GovWin or GovTribe for capture, BD, and proposal research.

• Develops and conducts training for staff on capture tools, whitepapers, capability statements, blogs, use of social media, and Section 508 compliance.

General Operations:

• As requested by practice leaders, responsible for ensuring Section 508 compliance (certification required).

• Reviews content for executive consumption and firmwide distribution, contributing to the firm’s professional image.

Required Education:

• Bachelor’s Degree in Marketing, English, Journalism, Business Communication, or related field preferred.

Required Experience:

• Minimum of 2-4 years of professional experience.

• Passionate about and highly skilled at writing, proofreading, and communication.

• Experience with creating content for social media or other publications required.

• Independent worker with strong organizational and multi-tasking skills required.

• Familiarity with Facebook, X, LinkedIn, and Instagram for Business Pages.

• Graphics and branding experience required.

• Advanced knowledge of Microsoft Office 365 (including SharePoint, Microsoft Teams, Excel, PowerPoint, etc.) and word processing required.

• Must be able and willing to work long hours (possible weekends) with limited notice to complete proposals in accordance with current or prospective client deadlines.

• Desktop Publishing (Adobe Illustrator) skills are a plus.

• Ability to learn technical systems quickly and efficiently.

• Knowledge of government contracting required (minimum of 1 year of experience), with experience responding to federal procurements.

Preferred Qualifications:

• APMP or Marketing Certification desired.

• Section 508 Certification desired or must be obtained after hire.

• Experience using Microsoft Copilot or other AI productivity tools.

• Must be able to multi-task and work well under tight deadlines.

• Knowledge of Canva and Squarespace, a plus.

• Must have excellent attention to detail, a pragmatic approach, and a spark of creativity.

• Ability to interact with all levels of personnel.

• Must be skilled in Adobe Illustrator and/or PhotoShop.

Environment:

Virtual office setting requiring extensive computer usage, time management, and professional communication.

Thrive in Your Career:

A Place Where You Belong - Excellence is at the core of our team’s success. Williams Adley’s culture of integrity, teamwork, and excellence creates an environment where you can thrive. With a range of business resources and opportunities for connection, you’ll build your community in no time.

Grow With Us - Your growth matters to us—that’s why we offer a variety of ways for you to develop your career. With professional and leadership development opportunities including in-house training, paid training and certificate assistance programs, tuition reimbursement, mentoring, professional membership/subscription dues, and professional development opportunities, you can chart a unique and fulfilling career path on your terms.

Give Back to Your Community - Williams Adley believes in giving our time, treasures, and talents back to our community so that it can be a place for all people to thrive. Our Community Service Program, the Williams Adley Foundation, works with our employees to find important causes and put our firm's full support behind them.

Support Your Well-Being - Our comprehensive benefits package supports your overall wellness by providing access to licensed counselors through our Employee/Life Assistance Program, financial counseling with licensed advisors, paid holidays, generous Paid Time Off (PTO), and more. With these benefits, plus the option for flexible schedules and remote and hybrid locations, we’ll support you as you pursue a balanced, fulfilling life—at work and at home.

Your Candidate Journey:

At Williams Adley, we recognize that our people are our greatest strength, and we value building strong relationships throughout the hiring process.

Candidates selected for resume review will meet with our Talent Acquisition team to discuss the position details and answer any questions about the role, the firm, or the requirements.

Successful candidates will be invited to participate in our interview process, which may include video or in-person interviews, panel interviews, one-on-one interviews, lunch meetings, partner interviews, cognitive and/or behavioral assessments, and completion of our formal application.

We understand the uncertainty that can come with a job search, and we strive to inform candidates of our decisions within two weeks of their interview. Once an offer has been accepted, all applicants will be notified that the position has been filled.

Compensation Benefits

At Williams Adley, we celebrate your contributions by providing you with opportunities and choices to support you and your family’s total well-being. Our health insurance offerings include comprehensive medical, dental, and vision plans and firm-paid Basic Life/AD& insurance. Our employees are also provided the option to enroll in voluntary legal, accident, and supplemental life/AD&D insurance for themselves and their dependents. We also provide employees with competitive 401k matching, generous paid leave, professional development, tuition assistance, and certificate assistance.

Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. All full-time employees are eligible to participate in our benefit programs. Individuals who do not meet the threshold are only eligible for select offerings. We encourage you to learn more about our total benefits by visiting the Careers site and reviewing Our Employee Benefits.

Salary

Salary at Williams Adley is determined by various factors, including but not limited to the individual’s particular combination of education, knowledge, skills, competencies, experience, contract-specific affordability, and organizational requirements. The projected compensation range for this position is between $65,000 and $75,000 based on experience, skills, and certifications. The estimate displayed represents the typical salary range for this position and is just one component of Williams Adley’s total compensation package for employees.

Work Model

Williams Adley follows a remote-first model. Most employees work remotely the majority of the time. However, certain client engagements may require on-site work—either part-time or full-time—depending on contract requirements. Applicants should be comfortable working in both remote and client-site environments as needed.

Additional Information:

• FLSA Class: Exempt

• Status: Full Time – Regular

• Proposed Salary Range: $65,000-75,000 annually

• Location: Washington, DC Metropolitan Area

• Work-Site: Hybrid; Some on-site work as needed in the Washington DC Metropolitan Area may be required.

• Work Week: Monday – Friday, 8 hours a day; some evening, weekend, and holiday hours may be required in order to fulfill deliverables.

• Reports To: Proposal Manager

• Authorization: US Citizenship or Permanent Residency required.

• Clearance: Not Required.

• Consideration: Only candidates who meet the minimum position requirements will be considered and/or contacted to complete the next steps.

Williams Adley respectfully requests that recruiting agencies, headhunters, and search firms refrain from contacting us or any member of our team regarding this or any other posting. Unsolicited referrals or resumes will not be considered, and no placement fees will be paid.

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Williams Adley is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to protected veteran status, disability, or any other characteristic protected by law.