Marketing and Content Manager(eCommerce)

Job Description

We are currently seeking a team who possess the ability to think both creatively and analytically on content. Content Manager duties include developing creative content, writing, and proofreading, formulating content strategies and managing SEO/ keywords, among other tasks. Content Managers should be comfortable finding creative ways of building an online/ eCommerce presence, as well as building the formulation of a content strategy. Here, content is defined as brand communication, multimedia articles, images or videos, product description, influencer marketing to build strong digital marketing and eCommerce.

The Roles:

• Act as a gatekeeper for brands to improve brand equity within the eCommerce platform and work closely with Marketing and Platform Managers to optimize the portfolio and enhance brand communication.

• Improve eCommerce shopper experience by optimizing eCommerce UX/UI,SIS and onsite features ie. Feed & CEM in order to improve conversion rate.

• Develop eCom contents across all channels that impactfully convey commercial and brand messages, campaign theme and tagline.

• Recruit new affiliates for purchasing contents on Tiktok and other ecommerce platforms ie. MCN for Tiktok and Shopee Live.

• Manage graphic designers to deliver eCommerce assets in all channels including SIS, CPAS and other media.

• Develop and deliver on-site search strategies and optimization in order to improve Share of Search and acquire potential buyers.

• Responsible for affiliate marketing, social media content strategies and communication.

• Responsible for improving the Edge Scorecards including store integrity, rating, review & share of search.

• Lead other content & e-Store optimization projects as assigned by team leader.

• Collaborate with Analytics and Social to uncover new consumer behaviour insights and translate into impactful tactics to recruit new buyers.

• For all platforms, track daily, weekly & monthly KPIs to identify opportunities for improvement. Report KPIs to management on a weekly and monthly basis.

Skills & Competencies:

• Contents planning, creative writing and development.

• Search and keyword optimization and strategic bidding.

• Contents evaluation and reporting.

• Experience managing multiple campaigns and platforms simultaneously

• Assist in identifying global content partner(s) and manage content creation / production with stakeholders and experts

• Drive consistent improvement in content and ensure scalability across channels.

Qualification:

• Bachelor's degree in any related field.

• Minimum 5 years of experience working in brand content/ eCom Campaign Marketing/ Onsite MS or Search/ SEO development.

• Understanding of UX/UI, information architecture and content structures, brand contents implementation

• Excellent persuasive communication and analytical skills to effectively explain and demonstrate digital content marketing effectiveness

• Experience working in search optimization, SEO/ SEM, keywords optimization, SKU/ product description - eCommerce MS experience is plus

• Solid understanding of digital ecosystems and brand communications and deploy into eCommerce platforms

• Ability to work well under pressure in a fast paced environment.

• Share Colgate's big-hearted, courageous, uplifting, collaborative, can-do attitude

• Excellent Command of English, presentation and writing skills.