Marketing and Communications Manager (Tawam Hospital)

Responsible for the strategic branding and positioning of facility by developing and/or implementing a marketing strategy for the facility in order to meet and exceed the annual revenue targets. Also responsible for developing and maintaining strategic relationships, managing and coordinating the day-to-day marketing activities within the agreed upon guidelines and offering incentives or tailor made marketing plans to customers in order to attract them to the facility services.

Implementing marketing plan and budget for the facility

Implementing, in coordination with Senior Officer , the marketing plans and proposals for deferent groups

Implementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periods

Allocating and controlling marketing budget across internal and external sponsorship, profiling and advertising costs

Reviewing and approving subordinate budget inquires when required

Implementing the marketing and communication strategy to meet academic and
clinical objectives Implementing the advertising and media plan

Conducting market research
Evaluating products, prices and services to maintain highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion and services

Identifying market needs by conducting market research activities in order to understand customer needs, priorities and aspirations

Managing and overseeing the production of marketing collateral and other communication material for marketing and customer attraction
Coordinating events
Coordinating continuous promotional programs, conventions and meetings

Ensuring these events are well attended and organized

Implementing brand positioning, including market activities and forecasting

Maintaining up to date competitor information so as to ensure facility retains its competitive edge in the marketplace

Responsible for coordination of communication programs
Marketing, managing and communicating the facility brand
Communicating the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/customers/patients

Coordinating with media organizations to create awareness about the facility and promote the facility's mission, clinical programs, staff and events

Directing and overseeing all marketing projects and serving as main project manager when required

Managing production of facility promotional items and gifts

Driving the implementation of the annual calendar of marketing and promotional events and activities

Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of facility

Representing facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner

Identifying and establishing an appropriate community engagement program in the UAE and in key international markets

Developing key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas)

Developing and monitoring the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility

Reporting
Ensuring appropriate accountability and compliance to the approved budget

Managing market research activities to identify target markets and the appropriate media for distribution of facility information

Providing marketing information and support to various committees and/or chairing committees as assigned

Evaluating and reporting on the effectiveness of implemented activities on a regular and ad-hoc basis, in consultation with Director

Ensuring operational effectiveness in the department/section
Directing the overall administration of the marketing department/section and the services provided

Monitoring and evaluating the efficiency and effectiveness of service delivery process and identifying opportunities for improvement

Delegating and supervising marketing departmental/sectional work, assigning priorities and evaluating performance of subordinates

Recommending necessary training to correct deficiencies for the marketing department/section

Providing guidance and interpretation of policy related to marketing/branding
Ensuring good customer service in the department/section Maintaining collaborative and effective relationships with other key management personnel and keeping abreast of significant economic, social and technical trends and regulatory guidelines, which may influence assigned functions/services and/or the facility
Managing relationships
Establishing direct contact with the media community in local area newspapers, magazines, radio stations, television channels

Establishing and maintaining personal contacts and corporate communication with key parties; including academia, government entities, major healthcare providers, existing or potential sponsors
Managing the team
Acting as manager to the team; checking workload, ensuring performance management, day to day supervision, training and orientation of the staff

Reviewing training requirements of the department/section staff and organizing trainings to be provided as and when needed

Planning and supervising the day to day activities of the section; streamlining processes wherever possible

Qualification :-

Special Certificate:-

Required :
6-8 years of relevant progressive experience in a similar role with 3 years of supervisory experience
Desired :
Experience in a large healthcare facility