Marketing Analyst - Senior
SOFTSWISS · Poland ·
- Work mode
- Remote
- Seniority
- Senior
- Employment
- Contract
- Category
- Marketing
- Experience
- 5+ years
SOFTSWISS · Poland ·
SOFTSWISS is hiring a Marketing Analyst - Senior to join our Marketing team.
You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.
You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth
You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives
You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency
You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility
Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives
Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making
Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends
Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities
Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution
Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations
Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities
Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact
Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level
5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments
Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis
Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking
Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement
Practical SQL skills and the ability to work independently with data for analytical purposes.
Strong Excel or Google Sheets skills for analysis and reporting
Experience with BI and visualization tools such as Tableau, Power BI, Data Studio, or similar
Experience with A/B testing and CRO, including hypothesis development, experimentation, analysis, and interpretation of results
Strong analytical thinking combined with the ability to translate data into practical marketing and business recommendations
Strong communication and presentation skills, with the ability to explain analytical insights to both technical and non-technical stakeholders
Python experience for data analysis or automation of recurring analytical tasks
Experience automating reporting or analytical workflows
Experience with AI-assisted analytics, engineering tools, or data pipelines
University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field
Experience working in large international B2B technology companies
Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives
Upskilling, internal workshops, and participation in professional conferences and corporate events