Marketing Analyst II - Content & Market Intelligence

Who we are:

We are a software development company where people, passion, and technology come together to shape the future of real estate through our own innovative products.

Since opening our doors in 2010, our Cluj-Napoca office has grown into the second-largest Yardi location worldwide. As part of Yardi Systems, Inc., a global leader in real estate software, founded in 1984, we're connected to a network of over 45 offices and 10,000+ colleagues across the globe.

Our success is driven by a diverse team of more than 1,400 professionals, including software developers, marketers, consultants, data researchers, customer service specialists, and many more. Think you'd be a great fit? Join #TeamYardi.

Your impact:

Are you equally passionate about analytics and storytelling? Join us to analyze product data that drives better software while transforming market insights into original research and marketing campaigns that earn U.S. media attention.

As a Marketing Analyst, you’ll work closely with a team of SEOs and copywriters and will be responsible with researching, analyzing and compiling real estate market reports and news based on industry leading datasets (e.g. US Census data, proprietary rent estimates, renter surveys) and/or user research. We're looking for a creative analyst who sees the story behind the data. In this role, you'll analyze product data to help improve our solutions while conducting market research that drives impactful marketing campaigns. You'll uncover emerging trends, transform them into original market reports, and help earn coverage in major U.S. media outlets.

This position represents a great opportunity to get introduced to the highly competitive North American online marketing industry or to enhance your knowledge of it.

This hybrid role requires working from the office at least once a week, so please take into account that you should be based in or near Cluj-Napoca.

What you'll bring along:

• University degree in Business Economics, Computer Science, Mathematics, Statistics or related field;
• At least 3 years of experience working as a business analyst, financial, marketing or related analyst role;
• Advanced Microsoft Excel skills (e.g. Pivot Tables, Lookup functions);
• Ability to understand and interpret large sets of data;
• Great attention to detail;
• Excellent research skills;
• Fast learner with strong analytical and problem-solving skills;
• Great report writing & summarizing skills;
• Time management and the ability to prioritize tasks.

Other skills we value highly, though are not mandatory:

• Experience working with databases (MS SQL or Oracle);
• Very good English written communication skills;
• Experience in working with data visualization tools;
• Experience in the real estate industry;
• Basic knowledge of HTML and CSS.

What you'll do:

• Research, analyze and interpret data about the North American real estate industry and market trends;
• Produce compelling research on the topics related to the residential rental market, user behavior or business metrics (e.g. revenue);
• Develop and report on marketing KPIs and campaign attribution models;
• Work on data analysis that support the day-to-day SEM activities and create user analytics reports;
• Work together with other members of the marketing & design teams to create eye-catching PR stories and achieve ambitious goals;
• Be part of an awesome team developing and executing the content marketing strategy for a Yardi Systems division.

What you'll enjoy once you become part of the Yardi Romania team:

• A flexible hybrid work setup that blends the best of remote and office life.
• Up to $2,000 per year reimbursed for eligible learning and professional development expenses.
• 40 RON/working day meal tickets (taxable according to current legislation).
• Up to 26 vacation days to recharge your energy, based on tenure.
• Comprehensive private medical insurance (including dental care, physiotherapy & psychotherapy) for you and your dependents.
• Up to 20 days of EU remote work per year, subject to current policy.
• Annual salary review to keep it in line with your performance and industry changes.
• The possibility of a yearly bonus through our profit-sharing program.
• Life insurance for you & global travel insurance for you and your family.
• Currently granting a fixed monthly Work/Life Stipend for your well-being activities.
• Discounts at gyms, restaurants, and other service providers.
• All necessary equipment provided for both home and office setups.
• A modern, central workspace @ The Office in Cluj-Napoca, with an open-air terrace and game rooms to unwind.
• Fresh fruit, snacks, and specialty coffee available daily at the office.
• Engaging office events, themed parties, and team buildings.