What you will do
This is your opportunity to join carsales as a Marketing Analyst. This position will play a pivotal role in understanding, analysing and reporting on customer behaviour and transactional data, which is to be used to make data-informed decisions.
The Marketing Analyst will support the broader marketing team – digital, consumer, commercial, content, customer – by generating actionable business and marketing insights, and regular reporting. This role will be required to collaborate with other teams across the business, such as the data and product teams, to gather insights that can be leveraged for marketing purposes. Ability to prepare, transfer and visualise data is pivotal to this role.
The ideal candidate is passionate about data and generating actionable insights. They will be curious in nature,and be constantly asking “why” and be comfortable challenging the status quo.
- Use data to identify opportunities and/or problems and the risk vs reward.
- Collaborate with stakeholders to understand the problems they’re facing and what data and insights can be provided to solve for the problems.
- Through data, proactively seek out opportunities, whether new or improvements, and present to relevant stakeholders.
- Regular reporting against Marketing KPIs.
- Writing SQL queries to extract data from multiple and various data sources.
- Collaborate with stakeholders to understand and interpret the analytics results and provide actionable business insights.
- Develop clear and concise visualizations to help stakeholders understand the data, its value and impact.
- Leverage data to inform financial decisions in marketing, such as allocation of budget through marketing mix modelling techniques.
- Review, analyse and produce data driven attribution methodologies.
What we are looking for
- Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don’t take ourselves too seriously).
- Experience using SQL to work with data.
- Demonstrated working knowledge of cloud data warehouses such as Snowflake, Redshift or BigQuery is a plus.
- Experience using data visualisation tools such as ThoughtSpot, Tableau, Looker Studio and Power BI.
- Ability to use large scale data platforms such as Google Analytics 360 and /or similar reporting platforms, such as Adobe Analytics, Appsflyer and Adjust.
- Experience in data driven attribution modelling or marketing mix modelling would be valued.
- Expertise in tag management, from structuring tags, and implementing tags through tools such as Google Tag Manager or Adobe Launch.
- Ability to launch, analyse and report on a/b tests and conversion rate optimisation initiatives managed through tools such as Optimizely, Adobe Target, Maxymiser.
A few other things we want to let you know about...
- carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you’ll need some adjustments to be at your best, let us know how we can provide you with additional support.
- We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask.
- We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.
- Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.
So come and join our team - because every role is a big role in our plans to go big.