Marketing Administrator

TITLE: MARKETING ADMINISTRATOR

REVISED: 4/12/2024

APPROVED:

The Advertising Administrator will be responsible for the discussion of advertising buys and placement of Casino Marketing campaigns. Discuss and collaborate on the purchases of advertising space with media owners and clients. Administer the advertising strategies with support from market data, research, and trends.

DUTIES AND RESPONSIBILITIES:

1. Coordinates all planning, presenting, and execution of company advertising goals with media owners and clients.

2. Review and revise as needed, advertising buys billboards, radio, TV, and digital with Marketing Department.

3. Reviews and approves requests for, or external use of, company designs, photos, and videos for advertising.

4. Plans, prepares, and distributes the updated advertising traffic plans with the Marketing Department.

5. Create and send copies for advertising material, promotions, concerts, restaurants, clubs, or property branding.

6. Analyzing activities, cost, operations, and forecast data to determine department progress toward stated goals and objectives.

7. Communicates advertising plans with Marketing Department to complement marketing goals.

8. Retain information concerning all current promotions, entertainment, and events.

9. Maintain the highest level of confidentiality and professionalism within the department and clients.

10. Creates and manages advertising budget assuring strategic placements of ad buys to maximize budget and promotions.

11. Adhere to all advertising and production deadlines.

12. Create and schedule advertising placement across various media outlets using data and trends to create maximum value for the casino.

13. Analyze cost per point and price per point.

14. Conduct and analyze market research based on demographics and present findings to Marketing Manager and Director.

15. Review all advertising billing for accuracy and submit to Marketing Management for approval.