Marine Sales Operations & Promotions Analyst

Job Purpose

The Marine Sales Promotions Business Analyst supports the PS&P Sales Promotions Unit through the analysis, development, administration, and reporting of wholesale and retail sales promotion programs. This role applies business knowledge and analytical skills to evaluate sales performance, identify opportunities for improvement, support promotional program execution, and provide recommendations that help achieve Marine business objectives. The position collaborates with internal departments, dealers, vendors, and finance partners to ensure promotions are delivered accurately, on time, and within approved budgets.

Key Accountabilities

• Conduct sales performance analysis, market research, and competitive reviews to identify trends and provide recommendations that support Marine sales objectives and promotional effectiveness.

• Analyze wholesale and retail sales results and prepare reports that inform business planning and decision-making activities.

• Support the development and implementation of Marine sales promotion programs, including program setup, budget tracking, KPI monitoring, dealer communications, and program documentation.

• Coordinate with internal stakeholders to ensure promotions are executed accurately and within established timelines.

• Administer sales promotion programs through report generation, data validation, system maintenance, and program tracking.

• Monitor program performance and support issue resolution to ensure accurate and timely execution of promotional activities.

• Analyze promotional expenses, sales performance trends, and forecast assumptions.

• Prepare monthly and quarterly reports comparing forecasted and actual results, and provide recommendations to improve program effectiveness and operational efficiency.

• Coordinate assigned projects of moderate scope and complexity while collaborating with internal and external stakeholders to support successful completion of project objectives.

• Provide project status updates and support process improvement initiatives related to sales promotion activities.

Qualifications, Experience, and Skills

Minimum Education

• BA/BS degree or equivalent work experience.

Minimum Experience

• 3–5 years of experience in business analysis, sales operations, promotion administration, marketing support, finance, or related business functions.
• Experience utilizing Microsoft Excel and other reporting tools to analyze and report business data.
• Experience supporting budgeting, forecasting, reporting, and business planning activities.
• Marine industry experience preferred, including OEM, dealership, distribution, or related experience.
• Experience working within cross-functional business environments supporting sales and marketing initiatives.

Required Skills and Qualifications

• Ability to analyze information and summarize findings into meaningful reports and recommendations.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities and deadlines simultaneously.
• Strong planning, organizational, and communication skills.
• Ability to interpret data, identify trends, and support business decision-making.
• Knowledge of Marine products, customers, and market conditions.
• Proficiency with Microsoft Office applications, particularly Excel.
• Experience with SAP, Business Objects, SQL, or related reporting platforms preferred.
• Ability to work effectively in a collaborative and cross-functional environment.
• Strong attention to detail and commitment to data accuracy.
• Ability to document business requirements and communicate findings to stakeholders.
• Ability to identify process improvement opportunities and support implementation efforts.