MarCom Manager
Regal Rexnord · Shanghai, Minhang District, China ·
- Work mode
- Onsite
- Employment
- Contract
- Category
- Management
- Experience
- 8+ years
Regal Rexnord · Shanghai, Minhang District, China ·
____________________
Purpose of the Position:
This position will be responsible for leading integrated marketing programs that generate qualified sales leads, accelerate pipeline growth, and strengthen Kollmorgen's brand awareness in China and APAC.
The role will focus heavily on digital demand generation, SEO, SEM, PPC, marketing automation, content marketing, and AI-era search optimization. This position will work closely with Sales, Product Management, Channel Partners and Corporate Marketing teams to drive measurable business growth.
Key collaborators will be the Kollmorgen Industrial Automation team, Kollmorgen AGV team and regional sales organizations.
Key Responsibilities:
• Demand Generation & Leads Management
• Digital Marketing
• AI Search & GEO Optimization
• Content & Integrated Marketing
• Event Marketing
Qualifications:
• Required
o SEO (Search Engine Optimization)
o SEM (Search Engine Marketing)
o PPC (Pay-Per-Click Advertising)
o Marketing Automation
o CRM Systems
o Website Analytics and Performance Optimization
• Preferred
• Experience in industrial automation, motion control, robotics, manufacturing, semiconductor or related B2B industries.
• Experience with Salesforce, Marketo, HubSpot, Pardot or similar platforms.
• Experience with Google Analytics, Google Ads, Baidu Ads, LinkedIn Campaign Manager and SEO tools.
• Experience in GEO (Generative Engine Optimization), AI Search Optimization or AI-driven content strategy.
• Experience managing regional marketing programs across APAC.
Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company’s electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company’s automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.
The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.
Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.