Manager Trade Marketing
Stanley Black & Decker · Mexico City, Mexico ·
- Category
- Marketing
- Experience
- 5+ years
Trade Marketing Manager
Mexico - City
Come build something that matters.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
As a Trade Marketing Manager, you’ll be part of our Marketing team working as a hybrid employee.
You’ll get to:
- Develop and implement trade marketing strategies aligned with Stanley Black & Decker’s commercial priorities, growth plans, and brand objectives.
- Translate brand and business strategies into channel-specific activation plans, promotional programs, merchandising initiatives, and customer-facing campaigns.
- Partner with Sales and Key Account teams to support customer business planning, seasonal activations, product launches, and sell-out acceleration.
- Drive excellence in in-store and channel execution, including displays, planograms, point-of-sale materials, promotional assets, and visibility programs.
- Collaborate with Brand Marketing and Product teams to adapt campaigns and launches for effective execution across channels and customers.
- Support go-to-market planning for new products and portfolio initiatives across relevant retail, distributor, and omni-channel environments.
- Analyze sales trends, promotional effectiveness, customer performance, and market insights to identify opportunities and improve return on investment.
- Track and report key performance indicators such as sell-out, distribution, display compliance, promotional execution, and market share performance.
- Manage the Trade Marketing budget with discipline, ensuring efficient allocation of resources and measurable business impact.
- Coordinate with cross-functional stakeholders including Sales, Marketing, Finance, Supply Chain, Category Management, and external agencies.
- Build strong relationships with customers, channel partners, and third-party vendors to ensure high-quality execution.
- Identify opportunities to improve shopper engagement, retail visibility, and channel effectiveness across Stanley Black & Decker brands.
- Promote continuous improvement and best practices in trade marketing execution.
Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor’s degree in marketing, Business Administration, Management, Commercial Engineering, or a related field.
- 5–8 years of experience in Trade Marketing, Shopper Marketing, Channel Marketing, Sales, or related commercial roles.
- Experience working with retailers, distributors, and channel partners, preferably in tools, hardware, consumer durables, industrial, or related sectors.
- Strong knowledge of trade promotion, merchandising, channel strategy, and point-of-sale execution.
- Proven ability to work effectively in a matrixed, cross-functional organization.
- Experience managing budgets, agencies, and external execution partners.
- Strong analytical and business-planning capabilities.
- Advanced proficiency in Excel and PowerPoint; experience with Power BI, SAP, Nielsen, Circana/IRI, or similar tools is preferred.
- Excellent communication, collaboration, and project management skills.
The Details:
You’ll receive a competitive salary and a great benefits plan.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go.
That’s where you come in. Join us!
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.