Manager, Streaming Platform Marketing & Partnerships
PocketWatch, Inc. · Culver City, CA ·
- Employment
- Full time
- Category
- Marketing
- Experience
- 6+ years
Manager, Streaming Platform Marketing & Partnerships
Location: Culver City, CA (hybrid)
Employment Type: Full-time
Reports to: SVP, Channels
Salary: $110,000 - $130,000/ Annually (Depending on Experience)
Pocket.watch is the first and largest next-gen creator media company creating global franchises with the most popular video creators on the planet. We are seeking a hands-on Manager of Streaming Platform Marketing & Partnerships to help grow audiences for our channels and content across a broad network of streaming platforms, including Amazon, Roku, Samsung, Pluto, Tubi and others, encompassing O&O channels and content syndication. This role sits at the intersection of paid media, streaming-platform partner management, content marketing, performance analytics, and promotional activations with a key focus on creating, managing and optimizing Amazon Advertising campaigns to drive growth in the company’s kids and family SVOD service, Ryan and Friends Plus.
The ideal candidate is a highly motivated and organized, analytically minded marketer who understands how content travels across the streaming landscape and has a passion for identifying and making the most of promotional opportunities. You are adept at managing paid media campaigns, developing powerful copy for promoting pocket.watch channels and shows, building and managing relationships with platform and editorial partners, analyzing performance data, coordinating promotional calendars, and turning programming priorities into marketing initiatives.
This person will help ensure PocketWatch’s shows, brands, and channels receive consistent, strategic promotional support across platforms. They will collaborate internally to identify what to promote, where to promote it, when to activate campaigns, and how to measure performance.
KEY RESPONSIBILITIES
Paid media and subscriber growth
Location: Culver City, CA (hybrid)
Employment Type: Full-time
Reports to: SVP, Channels
Salary: $110,000 - $130,000/ Annually (Depending on Experience)
Pocket.watch is the first and largest next-gen creator media company creating global franchises with the most popular video creators on the planet. We are seeking a hands-on Manager of Streaming Platform Marketing & Partnerships to help grow audiences for our channels and content across a broad network of streaming platforms, including Amazon, Roku, Samsung, Pluto, Tubi and others, encompassing O&O channels and content syndication. This role sits at the intersection of paid media, streaming-platform partner management, content marketing, performance analytics, and promotional activations with a key focus on creating, managing and optimizing Amazon Advertising campaigns to drive growth in the company’s kids and family SVOD service, Ryan and Friends Plus.
The ideal candidate is a highly motivated and organized, analytically minded marketer who understands how content travels across the streaming landscape and has a passion for identifying and making the most of promotional opportunities. You are adept at managing paid media campaigns, developing powerful copy for promoting pocket.watch channels and shows, building and managing relationships with platform and editorial partners, analyzing performance data, coordinating promotional calendars, and turning programming priorities into marketing initiatives.
This person will help ensure PocketWatch’s shows, brands, and channels receive consistent, strategic promotional support across platforms. They will collaborate internally to identify what to promote, where to promote it, when to activate campaigns, and how to measure performance.
KEY RESPONSIBILITIES
Paid media and subscriber growth
- Manage paid advertising campaigns for Ryan and Friends Plus, with a primary focus on Amazon Advertising and Amazon Prime Video Channels growth.
- Plan, launch, monitor, and optimize campaigns across relevant streaming and CTV ecosystems, including Amazon, Roku, and other paid media platforms.
- Work with internal stakeholders and external sources to develop campaign briefs, targeting recommendations, creative needs, budgets, timelines, and performance reports.
- Track campaign performance against KPIs such as impressions, clicks, trials, subscriptions, cost per acquisition, engagement, and retention signals where available.
- Identify opportunities to test new creative, audience segments, placements, offers, and platform-specific promotional tools.
- Serve as a day-to-day marketing contact for editorial, merchandising, and partner teams at platforms such as Amazon Prime Video, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, and others.
- Pitch current and upcoming programming for platform promotion, editorial features, seasonal collections, homepage placements, newsletters, app merchandising, and other opportunities to drive reach and discovery.
- Maintain a promotional calendar tied to premieres, tentpole programming, seasonal themes, platform priorities, PR moments, and paid media campaigns.
- Coordinate delivery of platform-ready marketing assets, descriptions, imagery, metadata, trailers, copy, and promotional materials.
- Create and manage email newsletters or partner updates promoting pocket.watch programming to external distribution, editorial, and platform contacts.
- Write concise, compelling copy that helps partners understand what to feature, why it matters, and when to promote it.
- Maintain segmented contact lists for platform partners, editorial teams, distribution partners, PR contacts, and other stakeholders.
- Analyze data from video performance dashboards to understand audience behavior, title-level performance, acquisition trends, engagement, and campaign impact.
- Create regular reports summarizing what is working, what is underperforming, and what actions should be taken next.
- Use performance insights to recommend programming priorities, promotional themes, campaign adjustments, and partner pitches.
- Build lightweight dashboards or trackers that make marketing activity, partner outreach, campaign spend, and results easy to understand.
- Track all marketing and promotional activities across platforms, campaigns, partners, and programming priorities.
- Coordinate with internal programming, editorial, creative, distribution, and leadership teams to ensure upcoming shows receive appropriate marketing support.
- Partner with PR reps on media and thought-leadership opportunities, speaking engagements, press moments, and campaign tie-ins.
- Help create a repeatable marketing operational systems.
- 3–6+ years of experience in streaming marketing, paid media, partner marketing, entertainment marketing, digital distribution, CTV advertising, or audience development.
- Hands-on experience marketing a subscription streaming channel with Amazon Ads on Amazon Prime Video Channels with Amazon Ads
- Familiarity with the streaming ecosystem, including SVOD, AVOD, FAST, CTV, digital linear channels, and platform merchandising.
- Strong analytical skills and comfort working with video performance dashboards, campaign reports, and subscriber or engagement data.
- Excellent project management skills, with the ability to track multiple campaigns, partners, assets, and deadlines at once.
- Strong written communication skills for partner newsletters, programming pitches, campaign summaries, and internal reporting.
- Experience working with external partners, platform editorial teams, agencies, PR firms, or distribution partners.
- Highly organized, proactive, collaborative, and comfortable in a small-business environment where priorities can move quickly.
- Experience with Amazon DSP, Prime Video Channels marketing, Roku advertising, CTV/OTT campaigns, paid social, or other digital advertising platform a plus.
- The worker is not substantially exposed to adverse environmental conditions and work is performed in a business office environment with occasional participation in business conventions.
- Work is sedentary in nature and involves sitting most of the time.
- Must have good physical dexterity and the ability to constantly operate a computer, mouse, etc.
- Must have close visual acuity to perform the primary responsibilities of this position.
Direct applicants only, please.
PocketWatch, Inc. and its subsidiary and affiliated companies are Equal Opportunity Employers.