Manager, Social Analytics (LATAM)

Position Overview

The next big idea can start with a conversation. What are consumers talking about? What’s gaining momentum? What signals are hiding beneath the surface?

We're seeking a Manager, Social Analytics to lead social analytics for Mexico, Brazil, and the growing LATAM market, reporting into the Sr. Director, Social Analytics. This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster.

At SharkNinja, our Social Analytics teams go deeper to understand the conversations, culture, and consumer behaviors shaping what comes next. In this role, you'll translate fast-moving social signals into actionable insights that can inform regional growth and help identify the next viral SharkNinja product.

You'll manage a stakeholder group spanning regional and global partners, serving as a trusted analytics partner across social, marketing, creative, agencies, and senior leadership. The ideal candidate is equally comfortable working directly with data and communicating what it means — bringing analytical rigor, speed, curiosity, and clarity to a fast-moving environment.

Key Responsibilities

• Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for Mexico, Brazil, and the growing LATAM market; quantify what drives virality and raise the odds of it happening.
• Regional Market Focus: Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement. Partner closely with regional social, marketing, and agency leaders.
• AI-Driven Insight Generation: Direct the use of AI agents against social and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting.
• Make Data Actionable: Provide fast, actionable analysis to inform regional growth and the next viral SharkNinja product.
• Stakeholder Management: Serve as the go-to analytics partner across a broad and growing set of stakeholders — regional social and marketing leaders, creative, agencies, and senior leadership — managing competing priorities with clarity and poise.
• KPI Development: Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs — metrics that ladder up to what we're actually here to do: sell products, yes, but more specifically, delight the consumers who use them.
• Executive Reporting: Deliver tailored, action-oriented reporting for regional and global stakeholders, automating recurring outputs where possible.
• Best Practices & Benchmarks: Conduct rapid analyses to establish benchmarks and evolve measurement approaches for the region.

Attributes & Skills

• Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field required; Master's degree a plus.
• 6+ years of experience in marketing analytics or social media analytics.
• Experience with SQL and modern data platforms such as Snowflake; comfort with AI-assisted analytics tools and agentic workflows a plus.
• Solid analytical and spreadsheet fundamentals paired with genuine curiosity about AI-powered and agentic workflows — someone who can work the data directly and is eager to use AI to get to insight faster.
• Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and translating insights into clear business and creative actions.
• Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment.
• Fluency in Spanish and English is required.

Work Environment

This is a primarily on-site role based in Mexico City, Mexico, with flexibility to work from home 1–2 days per week.

"This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster. You'll manage a stakeholder group spanning regional and global partners, translating fast-moving social signal into action for all of them."