Manager, Semantic Layer Engineering
Choice Hotels · North Bethesda MD - Corporate Headquarters ·
- Category
- Management
- Experience
- 5+ years
Choice Hotels · North Bethesda MD - Corporate Headquarters ·
Manager, Semantic Layer Engineering
Who are we looking for?
Choice Hotels, one of the world’s largest lodging franchisors, is looking for a Manager, Semantic Layer Engineering to build and maintain a semantic layer, a single source of truth for business metrics across reporting, operations, and AI. The Advanced Analytics team at Choice is the team that makes sure everyone across the company — from the franchise owners running our hotels to our commercial teams and senior leaders — is working from the same trusted numbers, whether those numbers show up in a report, an operational system, or an AI assistant. As a key member of our Advanced Analytics team, you will build the governed, machine-readable metric definitions that consolidate logic across dashboards and spreadsheets into one certified foundation every report, system, and AI consumer can trust.
Are you a hands-on data leader who thinks in metric definitions, holds a high bar for governance and documentation, and is energized by turning inconsistent business logic into trusted, code-based standards? We invite you to apply today for our Manager, Semantic Layer Engineering role and #MakeItYourChoice.
Your Responsibilities
Semantic Layer Architecture & Metric Quality
Build and maintain the enterprise semantic layer as the default source for governed metrics consumed by dashboards, operational systems, data science, and AI agents, following established semantic layer and metrics tooling standards set by governance leadership.
Implement metric definitions as version-controlled, tested, reusable logic — including SQL, transforms, and joins against AWS Redshift, S3, and other systems — in alignment with established business meaning and product-defined governance criteria.
Execute performance, reliability, and cost optimization tasks for metric query execution, following established observability practices and escalating significant infrastructure decisions for supervisor review.
Operate automated test coverage, SLA monitoring, lineage tracking, anomaly detection rules, and incident response processes for enterprise-certified metrics, following documented quality standards.
Review proposed changes to enterprise-certified metric definitions and support technical change approvals in coordination with the defining product manager, ensuring all updates follow established change management protocols and propagate through the semantic layer.
Metric Lifecycle & Governance Operations
Execute the metric certification lifecycle, administering promotion gates through which metrics graduate from exploration to product-scoped use to enterprise certification based on usage, quality, and cross-team impact.
Work with product managers under a shared ownership model — product defines the metric need, meaning, quality thresholds, and freshness expectations — and execute implementation, monitoring, and enforcement activities.
Identify metric inconsistencies within assigned functional areas, consolidating duplicate and conflicting metric logic into shared, governed definitions (e.g., a single enterprise definition of RevPAR), and escalating cross-team conflicts that cannot be resolved at the team level to the Senior Director for governance review.
Document workflows, build processes, and approval paths for metric proposal, validation, certification, and consumption.
Maintain accurate records of metric lifecycle status, quality results, and open issues, providing regular and ad hoc status updates to the Senior Director to support governance oversight.
AI Enablement & Trusted Consumption
Expose governed metrics and business context to BI platforms (Tableau), operational systems, data science, and AI agents, following established integration patterns so that new products, reports, and AI consumers inherit trusted definitions automatically.
Maintain governed business context within the supporting data catalog so that generative AI applications operate on certified business metadata as well as semantic logic, in alignment with catalog standards set by the Manager, Governance & Stewardship.
Operate monitoring and alerting workflows for metric quality, freshness, and usage in the analytics platform, in partnership with the Manager, Governance & Stewardship, providing regular reports on consumption patterns and anomalies.
Support prototyping and iteration on integrated data catalog and data fabric capabilities in partnership with the Manager, Governance & Stewardship, who serves as product owner for the enterprise data catalog.
Research emerging semantic layer, metadata, and AI-enablement tooling and surface findings and potential adoption options to the Senior Director for evaluation and decision-making.
People Management & Stakeholder Coordination
Directly manage and develop one direct report, closely monitoring their day-to-day tasks and assignments, providing consistent coaching and support, and recommending development opportunities and staffing decisions to the Senior Director for review and approval.
Execute assigned phases of the semantic layer and governance roadmap under the direction of the Senior Director, contributing to the organization’s progress from identifying key metrics and owners to embedding governance directly in systems.
Support the expansion of the semantic layer as the trusted default for enterprise reporting and AI — earning adoption by making it the most reliable, easiest-to-use source and reducing reliance on shadow logic and one-off definitions, within established timelines and priorities.
Communicate progress, metric quality status, and delivery updates to stakeholders as directed, and provide timely reporting to the Senior Director to support broader communications with business unit leadership.
Maintain documentation and ownership records that make every governed metric traceable, explainable, and audit-ready.
Your Experience, Skills & Competencies
Required
Bachelor’s degree or equivalent practical experience in computer science, analytics engineering, data engineering, or a related field.
5+ years of progressive experience in analytics engineering, data engineering, or BI platform roles, including building governed metrics, reusable data models, and enterprise-scale reporting infrastructure (hands-on semantic-layer ownership a strong plus).
Solid, demonstrable SQL skills, with experience in Redshift or other columnar databases; ability to write, optimize, and review complex analytical queries in a production environment.
Hands-on experience implementing semantic layer or metrics-store tooling (e.g., dbt Semantic Layer/MetricFlow, Cube, AtScale, LookML, or similar), including version control (git), CI/CD, and automated testing practices.
Working knowledge of data modeling concepts — dimensional modeling, joins, aggregation logic — performance optimization, and semantic layer design principles.
Demonstrated experience executing data quality frameworks in production: automated tests, SLAs, monitoring, alerting, and incident response for trusted data products.
Experience with Tableau or comparable BI platforms, including how governed, certified data sources power enterprise reporting at scale.
Strong attention to detail with accountability for the accuracy, consistency, and governance of enterprise metric definitions consumed by leadership, franchisees, and AI systems.
Strong communication skills, with the ability to coordinate on metric definitions and methodologies across product, analytics, and business teams, and to provide clear and regular status updates to management.
Demonstrated ability to manage multiple concurrent tasks and priorities while maintaining data quality and delivery timelines.
Preferred
Your Team
This is a leadership role that will report to the Senior Director, Data Delivery and Enterprise Governance. You will have 1 direct report and collaborate with cross-functional departments on a regular basis.
Salary Range
The salary range for this position is $123,600 to $145,400 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice’s Management Incentive Plan (MIP).
The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals — here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver