Manager, Planning

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

As a Manager, Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

Qualifications

3+ years of experience in cross-channel branding strategy or media/communications

Proven, strong team management, interpersonal communication, and collaboration skills

Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)

A solid understanding of media types, including Broadcast, Print, Outdoor and Digital

Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing

Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies

Interest in the client’s industry and environment within which they operate

Knowledge of syndicated research, ad serving, media billing tools a plus

Ability to understand media data sources in terms of what is measured, the method, and information reported

Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

Strong presentation skills



Responsibilities

Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry

Managing the flow of client media-related issues, creating solutions and resolving issues

Establishing timetables for development of plans

Integrating strategic planning philosophy into communication plan development

Helping develop planning objectives and strategies that coincide with the client’s marketing direction

Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer

Supervising implementation of integrated offerings and tools

Identifying opportunities for cross-platform deals when appropriate

Providing point-of-view on various media in the marketplace

Creating media plan recommendations and alternatives

Selecting media vehicles and determine scheduling

Analyzing competitive activity in the marketplace

Overseeing the execution of and present media plans to clients

Gauging media performance to determine the extent to which the original objectives and strategies are met

Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules

Coordinating efforts with the Investment team(s) and creative agencies

Studying demographic data and consumer profiles to identify desired target audiences

Handling any client requests, e.g., plan or budget changes, providing marketplace information

Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

New York $50,000.00 - $95,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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