Manager of Digital Fundraising and Design

Key Responsibilities/Essential Functions

· Develop the strategy for and oversee the implementation of digital marketing across key platforms to grow donor engagement and revenue. Develops and implements the rollout of new digital innovation and engagement strategies across online and mobile channels.

· Research marketing and digital engagement trends to align PWNA’s mission with stakeholders who will participate in digital direct fundraising opportunities. Employs the latest technologies and innovations to drive acquisition, retention, and advocacy among donors and prospects. Develops digital interaction, online response campaigns, and data collection to expand and improve donor traffic.

· Research and develop digital strategies to optimize PWNA’s website fundraising capabilities. Maximizes Search Engine Optimization opportunities to increase digital footprint in donor interaction and engagement, while managing the Google AdWords Grant.

· Analyze alternatives and make recommendations for integrating digital platforms to grow revenue effectively and efficiently.

· Partner across the organization to create more opportunities for sustained giving programs, CFC, and other online giving platforms that create a value exchange to increase donations.

· Design reports to demonstrate accomplishments, identify areas for improvement, and track overall increases in revenue and attainment of goals.

· Collect, analyze, and present campaign data to evaluate and improve processes and establish sustainable models for predictive success.

· Identify areas of need in our end-to-end constituent experience and can quantify opportunities and gaps to resolution, as well as partner across channels to implement solutions. Collaborates with our vendors and agencies to develop segmentation that allows us to truly communicate with donors based on their behaviors and motivations to support our mission.

· Oversee creation and execution of fundraising cultivation, stewardship, and engagement communications, as well as direct solicitations.

· Oversee the Google Ads and Microsoft Ads grant programs, collaborating with staff and vendors to develop and implement ads, copy, and landing pages that deliver the greatest impact and return on investment.

· Supervise and provide direction to the Digital Fundraising and Design Coordinator and manage external vendors supporting digital fundraising, design, advertising, and other related activities.

· Plan, direct, monitor, and evaluate fundraising targets for the digital and design team, ensuring each staff member is clear about their required work plans, targets, and KPIs.

· Ensure teams are up to date and comply with fundraising, data protection (GDPR, CANSPAM) and other relevant legislation, standards, and best practice.

· Direct and oversee the development of emails, landing pages, digital tools, and graphics for online fundraising activities, including donation forms, the e-commerce store, and event management.

· Provide strategic direction and oversight for peer-to-peer fundraising initiatives and Giving Day campaigns.

· Coordinate with other members of the fundraising department on integrated channel fundraising campaigns, ensuring the creation and delivery of strategic support messaging is consistent across all platforms.

· Work within an existing brand voice, both in visual representation and editorial style, to support the consistency of messaging across campaigns and the organization.

· Develop and test new initiatives and innovative concepts for digital and social fundraising.

· Oversee the online communications calendar and ensure the timely creation, production, and delivery of email communications by staff and vendors.

· Consult with the Communications team and other third parties on the management of the website, communications, and other areas of public relations to ensure one cohesive voice for PWNA. .

· Provide strategic oversight for social media channels and guide the development and execution of donor acquisition and engagement strategies.

· Consult with external strategy and software partners to manage the execution of online fundraising best practices.

· Stay abreast of industry best practices and other nonprofits more broadly and in the sector.

· Effectively communicate with all departments in the organization to help further streamline branding and messaging across all channels and establish a record of work that is highly accurate, demonstrates attention to detail, and reflects well on the organization.

· Contributes to all leadership, strategic, and operational matters as needed.

· Other duties as assigned.